How to Scale a Video Business

The curse of the video freelancer, and... how to break it - with Grant Jamison. EP #284


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Ever wonder what it really takes to go from a video freelancer to a business owner who has a smooth-sailing (and profitable) video production company that works with or without you? If so, you'll love this episode with guest Grant Jamison (cool name, eh?) Den and Grant talk about how to make the transition from freelancer to business owner, plus... there are marketing tips aplenty.

But first...

Here's a sneak peek at what you'll hear:

  • The curse of the video freelancer, and... how to break it. - 3:00

  • The frustrated videographer's guide to escaping the editing room. (Ever feel like you're living life inside an editing room? Listen, if you suspect your business could be more profitable if you weren't stuck in the editing room all day, you'd be right, Bubba. But how? Well, tune in at 4:30)

  • A dang good business book every video freelancer should read. (This book will help you start thinking like a business owner instead of a freelancer. - 6:30)

  • The yawning gap between “learning” and “execution.” (It's nice to "learn" about how to run a video production company, it's another thing entirely to do it! - 7:00)

  • Moronic things family members and friends say. Ever heard this one: "Hey, do people still hire videographers?" Hear Grant talk about this at 8:00

  • A shrewd way to sell clingy clients on your new outsourced help. (Do your clients get a little nervous when you tell them you're no longer on the tools and are outsourcing? Then simply say this to immediately put them at ease. - 12:30)

  • How to stumblebum your way into the perfect niche market. Here's how Grant did this at 15:00

  • Is LinkedIn a good place to market your video production business OR... is it a waste of time? - 18:00

  • Grant's “easy-peasy” 4-step marketing blueprint for landing new clients. - 21:00

  • Clever social media marketing tricks Grant uses to land new clients.  - 22:30

  • An exact, word-for-word outreach script that warms up ice-cold prospects real good! (Perfect for any video production business or freelancer looking for a reliable and effective way to pick up new business. - 22:00)

  • The “chink” in the creative person's armour. (Fact: business is tough and not for the faint of heart. Here's how the average creative type can toughen up. - 24:00)

  • The "C & C" marketing method any video freelancer could start using today! It works like crazy... IF...  you work it. - 24:30

  • Perhaps the single best habit any videographer to develop. - 26:00


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How to Scale a Video BusinessBy Den Lennie

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