Behind the Numbers: an EMARKETER Podcast

The Daily: HBO Max and Discovery+ Merge, Streaming Surpasses Cable, and the Big Ten’s Media Rights Deal | Aug 30, 2022

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On today's episode, we discuss what to make of HBO Max merging with Discovery+, Apple TV+'s content push, and Peacock's recent struggles. "In Other News," we talk about the significance of the Big Ten's latest media rights deal and why streaming may have just surpassed cable. Tune in to the discussion with our analyst Ross Benes.

 

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