Behind the Numbers: an EMARKETER Podcast

The Daily: Searching for Things on Social Media and Whether Chatbots Will Be Our Personal Explorers | Jul 20, 2023


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On today's episode, we discuss how much people are searching for things on social media, where they're looking, and how advertisers should approach social search. Tune in to the discussion with our analysts Jasmine Enberg and Debra Aho Williamson.
 
Reports mentioned in this episode: 
https://content-na1.emarketer.com/social-search-taking-off?_gl=1*squwvr*_ga*Nzg5NjgwNzUyLjE2NjcxNzAyNzg.*_ga_XXYLHB9SXG*MTY4NjkyODQ3OC40NDEuMS4xNjg2OTI4NDc5LjAuMC4w
 
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https://www.instagram.com/behindthenumbers_podcast/
 
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Have questions or just want to say hi? Drop us a line at [email protected] 
 
For a transcript of this episode click here: 
https://content-na1.emarketer.com/podcast-daily-searching-things-on-social-media-whether-chatbots-will-our-personal-explorers
 
© 2023 Insider Intelligence 
 
Verisk Marketing Solutions, a business unit of Verisk formed through the integration of Infutor and Jornaya, empowers marketers and platform partners with deep consumer insights to power precise and personalized omnichannel interactions. Verisk Marketing Solutions provides a unique combination of identity resolution, consumer attributes and behavioral data that integrates with marketers’ existing technology and evolves with consumers’ ever-changing behavior—all while maintaining the highest data security and privacy standards. To learn more about the consumer intelligence solutions available through Verisk Marketing Solutions, visit marketing.verisk.com.
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