On today's episode, we discuss how much advertisers spend on traditional TV, whether connected TV (CTV) is stealing all of its dollars, and how much time Americans spend watching both. "In Other News," we talk about the one big takeaway from this year's upfronts and NewFronts and whether Peacock's new pricing strategy will work. Tune in to the discussion with our analyst Paul Verna.

 

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For a transcript of this episode click here: 

https://www.insiderintelligence.com/content/podcast-daily-tv-vs-ctv-takeaway-this-years-upfronts-newfronts-peacocks-extreme-discounting

 

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