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The Day-One Enterprise Strategy w/ Ed Calnan (Co-Founder, Seismic)
Imagine passing $5 million with three customers. That is whale hunting.
Going after big customers with big deals from day one isn't advisable. But sometimes it's the only path.
Today, Ed Calnan (Co-Founder and Fmr. CRO, Seismic) walks us through how to get big account's attention, get through procurement, get through security, all solve for all the things that kill the startups that try this path.
Get our Database! Real Playbooks from Billion-Dollar Companies: https://clickhubspot.com/scienceofscaling
The Science of Scaling is a HubSpot Media podcast // Learn more about HubSpot for Startups // Produced by Matthew Brown
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By HubSpot Media
4.9
9191 ratings
Imagine passing $5 million with three customers. That is whale hunting.
Going after big customers with big deals from day one isn't advisable. But sometimes it's the only path.
Today, Ed Calnan (Co-Founder and Fmr. CRO, Seismic) walks us through how to get big account's attention, get through procurement, get through security, all solve for all the things that kill the startups that try this path.
Get our Database! Real Playbooks from Billion-Dollar Companies: https://clickhubspot.com/scienceofscaling
The Science of Scaling is a HubSpot Media podcast // Learn more about HubSpot for Startups // Produced by Matthew Brown
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