The Decibel

Influencer profiles often have recognizable hallmarks: their feeds are highly stylized, filled with aspirational content and product placement. One of the reasons that brands work with influencers is because they can speak to their audience from a place of authenticity. So how does that change when the influencer is not a real person?

Samantha Edwards is the Globe’s online culture reporter. She’s on the show to talk about the rise of virtual influencers created using artificial intelligence, and how that could change the way we interact with other users – real and AI-generated – online.

This episode originally aired February 6, 2025.

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The 113th Calgary Stampede is in full swing. But the 10-day festival wouldn’t be complete without the biggest names in Canadian politics and business walking the grounds in cowboy cosplay.

Politicians are flipping pancakes, corporate parties are packed, and with Prime Minister Mark Carney pledging to make Canada an energy superpower, oil patch optimism is on full display. But tensions between Alberta’ and Ottawa persist, despite Carney announcing this week that a new Canadian oil pipeline proposal is highly likely.

Emma Graney is the Globe’s energy reporter based in Calgary. She’ll tell us about all the politicking on the grounds, the energy deals getting made, and how separatist sentiment is playing out at this year’s Stampede.

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The threat and realities of climate change are real and visceral – punishing heat waves, families displaced, towns destroyed by wildfires, dangerous smoke hanging over communities and flash floods that can be deadly and unpredictable. But how do you talk to kids to prepare them for the reality, without overwhelming or scaring them?

Amberly McAteer is a contributing columnist for The Globe, who often writes about parenting. She joins the show to talk about the challenging conversations we’re having with children and how climate change anxiety is influencing the way parents approach these talks.

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On June 1, Hudson’s Bay – the iconic department store brand whose operation predates the founding of Canada – sold its last striped blanket. Struggling under $1.1 billion in debt, the company was granted court protection from its creditors in the spring. Since then, it’s cleared the shelves in liquidation sales, sold its brand identity and laid off more than 8300 people.

Now, the courts are selling off what’s left, including the leases to nearly 100 massive store locations left sitting empty. B.C. billionaire Ruby Liu is set on buying 28 of those leases – but nearly every landlord involved is trying to stop her.

The Globe’s retailing reporter, Susan Krashinsky Robertson has been reporting on the collapse of Canada’s oldest retailer. She’ll tell us all about who Ruby Liu is, what she plans to do with all of these stores and why she’s facing such dramatic opposition.

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Ever since the pandemic, emergency-room closures have become more common in Canada, especially in rural communities. This can leave people in dangerous situations that can require them to drive an hour or more to access emergency medical care. When time is of the essence, emergency-room closures can be deadly.

Because there’s no centralized data on how common closures are across Canada, it’s challenging to parse out how bad the problem is. As part of The Globe’s Secret Canada series, health reporter Kelly Grant, investigative reporter Tu Thanh Ha and data editor Yang Sun analyzed data on emergency room closures across Canada. Kelly and Ha are on the show to talk about how widespread these closures really are, what it means for people living in those communities and what kinds of solutions are possible.

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Cowgirls love the rodeo just as much as cowboys, but for the better part of the past century, there’s only been one event for women – until now. Breakaway roping, dubbed the fastest event in rodeo, has swept competitions across North America, and is corralling more space for cowgirls in the process.

The Globe’s Jana Pruden was at the 50th Canadian Finals Rodeo this fall, where the second-ever women’s event was showcased at the country’s biggest rodeo for the first time. She speaks with Canadian breakaway ropers and gives us a sense of the history of women in rodeo, and just how hard they’ve worked to rope and ride alongside the cowboys.

This episode originally aired January 14, 2025.

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Prime Minister Mark Carney set a deadline of July 21 to reach an economic and security deal with the United States after last month’s G7 summit. But negotiations were derailed last week when U.S. President Donald Trump called off talks, blaming Canada’s digital services tax, which was set to come into effect on June 30. Two days later, Carney rescinded that tax, and talks were back on.

Adrian Morrow is the Globe’s U.S. correspondent, based in Washington. He’s on the show to talk about the risk Carney took by giving up on the digital services tax so quickly, whether this is really in line with his ‘Elbows Up’ campaign, and what Trump seems to want from negotiations.

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School is out for summer but this year some educators are wondering how much their students really learned. A KPMG survey found that over half of Canadians over 18 years-old now use generative AI to complete their school work. Professors and students are concerned that growing reliance on tools like ChatGPT and Gemini could be weakening critical thinking skills. And now, recent research is giving us further insight into that potential connection.

The Globe’s Joe Castaldo reports on AI and tech. He’ll tell us what teachers and students say about how generative AI is impacting education and what recent studies tell us about its affect on our collective critical thinking skills. 

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The Canada Mortgage and Housing Corporation has said it is no longer possible to return Canada to 2004 levels of housing affordability. We cannot build enough new housing supply to hit that target. So it’s changing its benchmark.

Rachelle Younglai covers housing and real estate for The Globe. She explains the CMHC’s new approach to affordability, what they say needs to happen to improve the cost of housing and what it means for home prices and rents.

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For months, the “buy Canadian” movement has inspired Canadians to shift their shopping habits away from American goods. While this has mostly been a patriotic move, some experts say recent cuts at the Food and Drug Administration, the agency responsible for inspecting 80 per cent of American food, might give Canadians another reason to think twice about buying American products at the grocery store.

Kate Helmore is The Globe’s agriculture and food policy reporter. She’s on the show to talk about why the cuts at the FDA have some experts concerned, how intertwined the U.S. and Canadian food systems are, and why it’s so challenging to disentangle them.

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