Architect, maverick and author Pierluigi Serraino on the definition of creativity and innovation through architecture. We talk about how the creative and the architect are truly innovators, often misunderstood and often suppressed, but hugely resilient. In 1950 an amazing creativity study of the top architects, including Eero Saarinen, I.M. Pei, Philip Johnson, Louis Kahn, Richard Neutra, George Nelson took place. Architect, maverick and author Pierluigi Serraino uncovered this study and tells us the story on this week's innovation show. www.pierluigiserraino.com/ www.amazon.com/Creative-Architec…ity/dp/1580934250