In today’s era of all things digital, how is it possible that we're experiencing a rebirth of the old school billboard?

The answer lies in how billboards and the ecosystem of "out of home" media are being digitized through innovative strategies to capture our attention again.

In this episode, Ben Billups talks about how his company, Billups Worldwide, is reinventing out of home media using behavioral sciences, predictive data, and the digitization of physical media placement.

Why do so many great agencies seem to fade when their founder leaves?

In this episode, we explore the simple question: Why aren’t more agencies built to be sustainable? And how do you build an agency so that it will still be around years after you’re gone?

We pose these questions to agency founder Ward Hubbell, who talks about when he realized building an agency that lasts required him to rethink the long-term value of people, leadership, and legacy.

EnviroMedia founder Valerie Salinas-Davis relives her agency's 1998 win of the landmark "Don't Mess with Texas" account - and how being the underdog with no storyboards or creative team helped them beat the competition ... and win.

How effective is the research we’re doing in the communications industry?

The rise of Big Data means more marketers can access predictive data based on patterns of digital behaviors. Why ask people what they might do when you can predict what they will do based on search habits?

Today’s show will explore these questions with two research experts trying to reconfigure their own business model to keep up with Big Data’s capabilities.

From beauty to politics, agencies and their creative teams are culture makers who influence how we see the world - and the people in it. So it's understandable to see the advertising industry confronting a movement calling attention to its lack of racial and gender diversity.

In this episode, Tiffany Golden of Wieden+Kennedy talks about the ad industry's diversity problem - and why every agency needs to re-examine the true impacts of authentic diversity, equity, and inclusion on its business.

Marketing and communications agencies are fast-paced and driven by tough deadlines alongside difficult client demands. Is it possible to build a lifestyle culture that makes a profit, but does it by fostering a healthy attitude towards growth?

In this episode, digital agency founder Ben McKinley shares his thoughts on how agency culture is connected to things like productivity, impact, and value - and why we are seeing more agencies lead as life-style businesses that happen to grow.