A new series from The Dendrocast team giving a voice to young, emerging leaders in the agency business.

Today's masterclass is with Cody Simmonds of Laundry Service.

Your ability to scale an agency will impact how you grow. Achieving scale influences your growth trajectory, which in turn impacts productivity and profitability.

But scaling your business while remaining profitable is uniquely challenging for advertising, marketing and public relations agencies. Right now, those challenges feel amplified because the agency business is experiencing enormous shifts in its underlying business model.

So how can agencies scale their business as the model is evolving? In a crowded marketplace with more and more "gig economy" consultants, does scale still matter?

Julie Colehour and Bryan Cohen have grown their social communications agency, C+C, from a start-up to a national player. In this episode, they talk about the challenges of growth, the lessons they’ve learned, and why they think scale still matters in the agency business.

Can the fast-paced, high-stress agency industry really become a more mindful business culture?

Is your agency one client scandal away from becoming the next Cambridge Analytica?

How artificial intelligence (or "AI") will change everything we know about the agency business.

A mix of The Onion and the myriad industry trade journals, AdWeak has become a phenomenon by posting satirical observations about the ad industry – mostly at the expense of the agency business. And that may just be the necessary antidote for an industry that desperately needs to change its ways.

Why do so many people at agencies burnout? And what should more agency leaders understand about how and why it happens?

Seattle-based career coach Angee Linsey explains the common mistakes agencies make in hiring, managing, and mentoring talent - and the importance of understanding why you'll never steal someone who doesn't want to leave.

What makes an agency co-founder relationship work? Somewhere between starting an agency and managing its success are a host of complex issues co-founders must navigate.

So how can these business partners survive the normal ups and downs, especially in these disruptive times for agencies?

Executive coach Nick Herinckx shares lessons about how agency co-founders can grow, change, and succeed.

Client needs are changing in a hyper-reactive media landscape. Many agencies find themselves ill-prepared to adapt their model to what brands need and how they need it.

Julie Bosack and Kari Olivier talk about how they designed Jute Creative to address the changing realities of the agency business.