The Digital Launchpad: Omnichannel Marketing

By Professor T

The Digital Launchpad is designed for small business owners seeking to BUILD, REFINE, and ELEVATE their website development, web Persona, and to Generate Sales. Each episode features expert insights, ... more

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FAQs about The Digital Launchpad: Omnichannel Marketing:

How many episodes does The Digital Launchpad: Omnichannel Marketing have?

The podcast currently has 37 episodes available.

The Digital Launchpad: Omnichannel Marketing episodes:

December 12, 2019Creating your Business Plan Part II
Organization and Management Strategy
What functions will be performed and who will be responsible for them
Management of the organizations processes and practices
Staffing requirements in terms of numbers, skills, qualifications, and promotion opportunities
Information Technology Strategy
(Unified communication, Digital Transformation, Cloud Technology)
Impacts Business operations
Provides a competitive edge
Addresses threats, security issues, managing and securing a network
Managing mobile devices and how staff will access IT

Our Business Owners & Entrepreneurs are actively learning how to start a business with little or No money and No Experience.
Subscribe to our podcast channel for weekly episodes.
Visit ProfessorT Study Guides and download our study Guide
Obtain your Free Personalized Business Portfolio by subscribing at the bottom of the page at Free Business Portfolio
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...more
25min
November 15, 2019Creating your Business Plan Part I
Internal Uses of a Business Plan
Improve performance by identifying the strengths and weaknesses
Communicates expectation to staff regarding the company’s performance and priorities
Effectively coordinate and ensure consistency in planning and operations
Measures performance or the overall company, individuals and managers.

External uses of a Business Plan
Educate outsider parties regarding the objectives, structure and performance.
Secure funding from outside investors
Communicate planned actions (formalized its intentions in the plan)

Our Business Owners & Entrepreneurs are actively learning how to start a business with little or No money and No Experience.
Subscribe to our podcast channel for weekly episodes.
Visit ProfessorT Study Guides and download our study Guide
Obtain your Free Personalized Business Portfolio by subscribing at the bottom of the page at Free Business Portfolio
This is professor T Approved !!!
...more
25min
November 07, 2019Creating your Business Financial Strategy
Business Operation
How will it be managed financially
Will you be profitable?
Economic viability
Developing a Plan for the Business Financials
How will excess revenue (profit) be used?
How will you use your raise funds for other key investments?
What investments will happen?
What expenses will incur
Can we generate cash flow to afford to?
investments
expansion
sustained operations
Economic solvency

Our Business Owners & Entrepreneurs are actively learning how to start a business with little or No money and No Experience.
Subscribe to our podcast channel for weekly episodes.
Visit ProfessorT Study Guides and download our study Guide
Obtain your Free Personalized Business Portfolio by subscribing at the bottom of the page at Free Business Portfolio
This is professor T Approved !!!
...more
23min
November 07, 2019Creating your Business Concept
What is my Business Concept?
Express in a Statement 100 words or less
What do you want to do?
What do customers need or want?
How can I sell to them?

Our Business Owners & Entrepreneurs are actively learning how to start a business with little or No money and No Experience.
Subscribe to our podcast channel for weekly episodes.
Visit ProfessorT Study Guides and download our study Guide
Obtain your Free Personalized Business Portfolio by subscribing at the bottom of the page at Free Business Portfolio
This is professor T Approved !!!
...more
15min
September 26, 2019Creating your Business Market Strategy Approach
Pricing
Accounts for two-thirds of the market and one-third financial
If your price is not correct, your marketing plan will fail
If the price is too high the Niche won’t sell
If the Price is too Low the company won’t be profitable
Profit Margins can help you obtain the correct price point
Profit Margin = (cost) – (sale price)
Consider obtaining a 33% profit margin

Our Business Owners & Entrepreneurs are actively learning how to start a business with little or No money and No Experience.
Subscribe to our podcast channel for weekly episodes.
Visit ProfessorT Study Guides and download our study Guide
Obtain your Free Personalized Business Portfolio by subscribing at the bottom of the page at Free Business Portfolio
This is professor T Approved !!!
...more
22min
September 19, 2019Estimating your Cost of Starting a Business
Do the Math
Conventional Wisdom
Figure out your expenses and startup cost

Finding money, you need to start your business
Friends, family, savings, credit cards, bank loans and more
Keep track of your money
QuickBooks, Quicken, Microsoft office Accounting
Monitor your business financials
Consider an investor
Then tend to keep a low profile
Entrepreneurs can find investors by referral
Networking is key

Our Business Owners & Entrepreneurs are actively learning how to start a business with little or No money and No Experience.
Subscribe to our podcast channel for weekly episodes.
Visit ProfessorT Study Guides and download our study Guide
Obtain your Free Personalized Business Portfolio by subscribing at the bottom of the page at Free Business Portfolio
This is professor T Approved !!!
...more
23min
September 12, 2019Finding your Target Market
Market Segmentation (Determining if sufficient market exists)
Focus on your potential buyers
Customer purchase behavior or product usage (most common methods)
Market Research
Mail surveys, telephone interviews, focus groups
Observing shopping habits and spending patterns
Observing competitor’s advertisements

Our Business Owners & Entrepreneurs are actively learning how to start a business with little or No money and No Experience.
Subscribe to our podcast channel for weekly episodes.
Visit ProfessorT Study Guides and download our study Guide
Obtain your Free Personalized Business Portfolio by subscribing at the bottom of the page at Free Business Portfolio
This is professor T Approved !!!
...more
21min
August 23, 2019Creating your Ideal Customer
Five components of an Ideal Customer
Goals and Values
Sources of information
Demographics
Challenges and pain points
Our Business Owners & Entrepreneurs are actively learning how to start a business with little or No money and No Experience.
Subscribe to our podcast channel for weekly episodes.
Visit ProfessorT Study Guides and download our study Guide
Obtain your Free Personalized Business Portfolio by subscribing at the bottom of the page at Free Business Portfolio
This is professor T Approved !!!
...more
21min
August 16, 2019Creating your Business Model
All Business Models must answer the following questions
What Problem are you trying to solve?
Who needs this problem solved?
What is your competitive strategy?
How will you maintain your competitive edge?
What is the value proposition?
Our Business Owners & Entrepreneurs are actively learning how to start a business with little or No money and No Experience.
Subscribe to our podcast channel for weekly episodes.
Visit ProfessorT Study Guides and download our study Guide
Obtain your Free Personalized Business Portfolio by subscribing at the bottom of the page at Free Business Portfolio
This is professor T Approved !!!
...more
18min
August 15, 2019 Finding your Niche
Developing a Great Idea into a Niche, Choosing your area of business, Building your Niche and Deciding if there is a need for your Niche in the market.
Our Business Owners & Entrepreneurs are actively learning how to start a business with little or No money and No Experience.
Subscribe to our podcast channel for weekly episodes.
Visit ProfessorT Study Guides and download our study Guide
Obtain your Free Personalized Business Portfolio by subscribing at the bottom of the page at Free Business Portfolio
This is professor T Approved !!!
...more
14min

FAQs about The Digital Launchpad: Omnichannel Marketing:

How many episodes does The Digital Launchpad: Omnichannel Marketing have?

The podcast currently has 37 episodes available.