Anant Rangaswami watches advertising. Having launched Campaign Magazine in India, worked for CNBC and First Post, and, now working as the editor of MELT on WION, Anant gets around a lot of conversations happening in advertising agencies and in marketing. He believes that creativity is disappearing due to a combination of short-term thinking, too many numbers, and several other dynamics. And this is what we discuss.

You can find Anant here: https://twitter.com/AnantRangaswami and some of his interviews here: https://readytomelt.com

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New book "Strategy Is Your Words" out soon.