Elizabeth Larrick, an experienced trial lawyer and consultant, discusses strategies for conducting effective virtual jury research using focus groups. By starting with a well-prepared opening statement, lawyers can harness simple, direct feedback to refine case strategies. Through examples and real case studies, Elizabeth demonstrates how to leverage virtual focus groups for trial preparation, emphasizing the importance of clarity and simplicity to achieve successful outcomes. Listeners are also encouraged to join her email list for exclusive access to her courses and resources.   00:00 Introduction to Trial Lawyer Prep 00:49 Starting with Virtual Jury Research 01:52 Understanding Virtual Focus Groups 03:03 Creating Effective Opening Statements 06:40 Gathering Feedback and Improving 09:53 Success Stories and Practical Tips 12:38 Conclusion and Next Steps

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.