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Introduction

• Chris Webb is Currently in Portugal, but still working 8-5 daily.
• Chris was originally a performance director for the Property Franchise Group, managing 100+ franchisees.
• Now, Chris runs his own estate agency consultancy, focusing on helping self-employed agents grow and succeed.

Chris's Journey to Consultancy

• Began as an estate agent at 18, worked his way up to performance director.
• His role at Property Franchise Group taught him the value of helping others grow their businesses.
• Wanted more personal impact, shifted from managing many to focusing on fewer, more motivated individuals.
• Left his corporate role to focus on coaching self-employed estate agents.

Making the Leap to Self-Employed Coaching

• Chris realised he wasn’t happy chasing promotions, money, and corporate status.
• He refocused his life around three things: traveling, meeting people, and helping others.
• Built a business allowing him freedom and happiness, working from anywhere.

The Shift in Estate Agency: Moving to Self-Employment

• Chris's consultancy now focuses solely on self-employed estate agents.
• Believes in quality over quantity—only works with agents committed to growth and success.
• His coaching model: If their business doesn’t grow, they don’t pay.

Mindset is Key

• Chris emphasizes that mindset is the biggest block to success.
• Many agents get in their own way by overthinking and doubting.
• He encourages a "just do it" mentality—maximum action, less hesitation.

Starting Strong: Focus on Outputs

• When starting out, focus on what you can control: marketing, lead generation, and outreach.
• Don’t worry about immediate results—focus on the volume and consistency of output.

Future of Estate Agency

• Sees a major shift toward self-employment in the next 5-10 years.
• Predicts that 25% of the industry will be self-employed.
• More clients are starting to favor smaller, more personalised service over large corporate agencies.

Practical Advice for Self-Employed Agents

• Chris shares his “first move” for launching an estate agency:
  • Record a quick video message introducing yourself.
  • Send i

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In this episode of the Elite Agent Masterclass, James hosts Perry Power, a well-known figure in the estate agency industry. 

1. Perry's Background:
   • Perry Power is a seasoned estate agent with over a decade of experience.
   • He founded Power Bespoke in 2014 after parting ways with his previous business partner.
   • Perry’s obsessive and structured approach has been key to his success.
2. Importance of Mindset:
   • Perry emphasizes the significance of mindset in estate agency.
   • He believes that focus, consistency, structure, and discipline are crucial to becoming an elite agent.
   • Perry openly shares his personal struggles, including a diagnosed mental breakdown in 2022, highlighting the importance of mental health awareness and proactive management.
3. The Value of Mentorship:
   • Perry discusses the pivotal role of mentorship in his career, particularly the impact of Royston Guest’s guidance.
   • Surrounding yourself with mentors and coaches who can guide you through both business and personal challenges is essential for growth.
4. Estate Agency Insights:
   • Perry is a strong advocate for tech-enabled experts in the estate agency industry.
   • He predicts that the future will favor agents who effectively leverage technology to enhance their expertise and client service.
   • Perry also highlights the importance of offering buyer representation services, noting that it can be more profitable than traditional sales.
5. Lessons from Hardship:
   • Perry shares candidly about the difficulties he faced during the COVID-19 pandemic and the toll it took on his business and mental health.
   • He underscores the value of resilience and the necessity of pushing through tough times to achieve long-term success.
6. Future of Estate Agency:
   • Perry sees the future of estate agency as one dominated by better-quality agents who are supported by technology.
   • He advocates for a shift in mindset from seeing other agents as competition to viewing them as colleagues and allies.

Notable Quotes:

• "Nothing breeds failure like success. Marginal corrosion is just as important as marginal gains."
• "Focus, consistency, structure, and discipline are the four pillars of becomin

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In this episode of the Elite Agent Masterclass, hosts Jack Durkin and James discuss the journey of Lee Holman, a partner at The Avenue. Known for his unfiltered and straightforward approach, Lee shares insights on balancing work and life as a self-employed estate agent, the importance of brand, and how he achieved a fulfilling lifestyle working fewer hours while maintaining high standards of service. Lee’s candidness and real-world experience provide valuable lessons for anyone considering the self-employed route in real estate.

Key Discussion Points:

1. Introduction to Lee Holman:
   • Lee's background and character.
   • Warning for explicit language and candid discussions.
2. Work-Life Balance:
   • Lee discusses his current work situation while on holiday in Cyprus.
   • He highlights how self-employment allows him to balance work with personal life, working 15-20 hours a week on average.
   • Importance of setting boundaries and recognizing when you’ve "made it" in terms of personal and professional satisfaction.
3. Transition from High Volume to Quality:
   • The shift from a high-volume, high-pressure environment to a more focused, quality-driven approach.
   • The initial guilt of working fewer hours and the adjustment to a new way of working.
4. The Value of Brand vs. Personal Brand:
   • Lee's perspective on the importance of having a strong brand to open doors and how it complements personal branding.
   • The role of brand recognition in gaining client trust and establishing credibility.
5. Starting Out in Self-Employment:
   • Advice for those considering the transition to self-employment.
   • The significance of taking risks and removing safety nets to truly test and realize one’s potential.
   • The importance of having a strong support system and being honest about where you stand in your readiness for self-employment.
6. The Power of Sales Training and Tonality:
   • Lee shares how sales training, particularly in tonality, has significantly improved his client interactions and conversion rates.
   • A specific example of how adjusting his approach during a valuation led to winning a difficult client.
7. Closing Thoughts:
   • Emphasizing the need for continual learning and developm

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Key Discussion Points:

1. Morning Routine:
   • Both hosts emphasise the importance of a structured morning routine.
   • Jack starts his day with early exercise, fresh air, and quiet time before diving into work.
   • James values a calm start with time for himself, including reading and cold dips, avoiding caffeine and screens early on.
2. Personalisation of Routine:
   • The hosts highlight that routines should be tailored to individual preferences and lifestyles.
   • It's about finding what works for you, not just following popular advice.
3. Diary and Time Blocking:
   • Both use Outlook calendars to manage time effectively, with a focus on time-blocking for various tasks and projects.
   • Flexibility is crucial—moving tasks instead of deleting them if plans change.
4. Focus Techniques:
   • James uses noise-canceling headphones, binaural beats, and the "OneSec" app to minimize distractions and maintain focus.
   • He also employs the K-safe to lock his phone when he needs to focus deeply.
5. Tools and Apps:
   • Motion App: Helps break down big projects into manageable tasks and integrates with Outlook to automatically schedule them.
   • Reminders App: Useful for setting quick reminders on the go, especially when driving or away from the office.
6. Lead Generation and Client Care:
   • Jack and his team focus on consistent lead generation (e.g., sending 1,000 letters weekly) and structured client communication, including regular video updates and market reviews.
7. Managing Distractions:
   • Turning off unnecessary notifications and using focus modes on devices to avoid distractions.
   • Setting expectations with clients and colleagues to avoid unnecessary interruptions.
8. Productivity Tips:
   • Parkinson’s Law: Tasks expand to fill the time available. Set shorter deadlines to enhance efficiency.
   • Competitive mindset: Using a timer to push through tasks faster.

Closing Thoughts:

• The episode underscores the importance of discipline, self-awareness, and flexibility in maintaining productivity.
• James and Jack invite listeners to share their own habits and hacks or seek advice on implementing the strategies

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In this episode, James and Jack host Michael Bailey, an award-winning estate agent representing the top 5% in the UK. Michael’s journey began in North London and took him to Preston, where he built a thriving self-employed business.

Michael shares his story of transitioning from a corporate role in 2019, just before the pandemic, driven by a desire for independence. He discusses the importance of consistency, self-awareness, and building a support system. Michael emphasises the value of collaboration and how it has shaped his success.

Listeners will learn about the challenges and rewards of moving from a corporate job to self-employment, balancing family life, and the mindset needed to excel. Michael also talks about the creative campaign strategies he’s used, including a recent election-themed campaign that gained significant attention.

Whether you're an aspiring agent or a seasoned pro, this episode offers insights into the power of persistence, the importance of a growth mindset, and the benefits of a strong support network.

Key Takeaways:

• Transition to Self-Employment: The risks and rewards of going independent in estate agency.
• Consistency and Relentlessness: The cornerstone of Michael’s success.
• Collaboration Over Competition: Why working together can elevate the industry.
• Creative Campaigns: The impact of standing out with unique marketing strategies.
• Balance and Mindset: The ongoing journey to maintain family, business, and personal growth.

Notable Quotes:

• “The climb never ends, there’s always another mountain.”
• “When you’re about to quit, that’s when you need to go all in again.”
• “Get the basics right, and do them consistently.”

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Introduction to the Trilogy:

• Hosts James and Jack discuss the core trilogy that impacts an agent’s success: mindset, value, and competition.
• The episode focuses on how mastering these elements can help agents win and excel in their field.

Mindset and Value:

• The conversation emphasises the importance of demonstrating value to clients. When agents can effectively show their value, it naturally strengthens their mindset.
• Confidence in one’s value reduces the fear of competition, making the agent more effective in their approach.

Real-Life Application:

• James and Jack share examples, like using superior marketing and communication strategies to stand out. A well-defined process, like the weekly client reviews using Loom videos, can help maintain strong client relationships.

Mindset and Resilience:

• The importance of a resilient mindset is discussed, especially in tough negotiations or when facing challenges.
• Techniques like the Kickstarter routine are suggested to maintain a positive, focused mindset throughout the day.

Dealing with Competition:

• Once agents master value and mindset, competition becomes less relevant.
• For new agents, understanding the market and differentiating their services are key steps.

Final Takeaway:

• The episode concludes by reinforcing that understanding how to add value and maintain the right mindset are crucial to minimizing the impact of competition.

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Co-founders James Humphries-Stone and Jack Durkin sit down with Emily Cuthbert, an estate agent who built a six-figure pipeline in under six months with The Avenue Estate Agents.

Emily's journey is inspiring. From her early days in lettings and sales, to tackling the high-stakes real estate market in Dubai, she shares how she turned challenges into triumphs. Back in the UK, she uses her experiences to build a personal brand and excel in a competitive market.

Tune in to uncover Emily's secrets to rapid success, the importance of authenticity, and the power of the right environment in reaching your estate agency goals. Whether you're new to the industry or a seasoned pro, Emily's story offers invaluable insights for everyone.

Emily’s Journey

• Emily's Background: Started in lettings, transitioned to sales, and had a brief stint at Countrywide.
• Purple Bricks Experience: Gained valuable insights but sought progression.
• High Street Agent: Emphasized volume but taught valuable lessons about the market.
• Move to Dubai: Worked at a leading brokerage, faced initial challenges but excelled by focusing on a challenging area.
• Return to the UK: Joined The Avenue, inspired by its branding and vision, seeking a non-corporate model that offers freedom and potential for uncapped earnings.

Key Discussion Points

1. Corporate vs. Independent Models
   • Countrywide: Intense, fear-driven, focused on numbers rather than personal growth.
   • High Street Agent: More localized and personal but still focused on volume.
   • The Avenue: Offers freedom, support, and the ability to build a personal brand.
2. Dubai Experience
   • Cultural Adaptation: Easy move to Dubai, challenging return to the UK.
   • Professional Growth: Developed resilience, learned to thrive in a competitive environment.
3. Building a Personal Brand
   • Authenticity: Emphasizes the importance of being genuine and playing to one’s strengths.
   • Documenting vs. Creating: Shares ideas and insights in real-time, often inspired during everyday activities.
   • Social Media Impact: Effective use of social media to educate and engage with the audience, leading to significant reach and recognition.
4. Consistency and Drive
   • Importance of Routine: Balances stru

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Main Discussion: Work-Life Balance

• Different Perspectives: James and Jack acknowledge that work-life balance varies depending on personal and professional stages. Jack, who loves his work, finds joy in longer hours. James, with a young family, seeks quality time and balance.
• No One-Size-Fits-All: They emphasize that there isn't a universal blueprint for work-life balance. It’s about personal priorities and aligning work around them.
• Loving What You Do: Jack believes that enjoying your job is a significant part of work-life balance. If you're passionate about your work, it doesn't feel like work.
• Cultural Norms and Long-Term Goals: They discuss cultural norms that promote long-term employment for retirement benefits versus short-term sacrifices for long-term freedom. James shares his goal of achieving financial freedom by age 40 to spend more quality time with his family.
• Clarity and Planning: They stress the importance of having a clear end goal and working backwards to create a plan. This involves setting personal priorities first and building work around them.

Practical Tips for Work-Life Balance:

• Daily Routines: Jack talks about the importance of a consistent daily routine, including morning exercise, to set the tone for the day. He advises against starting the day with social media or news.
• Avoiding Distractions: James introduces tools like the OneSec app and the K-Safe to manage phone usage and avoid distractions, helping maintain focus and presence.
• Habit Stacking: James shares strategies for integrating new habits into daily routines, such as doing physical exercises during natural breaks like bathroom visits.

Balancing Family and Work:

• Being Present: James emphasizes the importance of being fully present with family, limiting phone usage, and structuring work to allow quality family time.
• Tools and Strategies: The hosts share tools and strategies that help manage work and personal time effectively, contributing to a balanced lifestyle.
  
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Henry's Background and Transition to Self-Employment

Henry has been in the real estate industry for about five years, starting just before the COVID-19 pandemic. He studied retail management and business management at university and worked in customer service roles before transitioning to estate agency. He initially joined a traditional high street agency, which provided excellent training but lacked the client continuity he desired. This led him to move to a self-employed brokerage and eventually to The Avenue.

Challenges and Reflections

Henry discusses the challenges he faced during his transition to self-employment, including imposter syndrome and the uncertainty of the market. He emphasizes the importance of self-reflection and taking ownership of one’s success or failure. Henry’s journey involved a period of adaptation and learning, ultimately leading to his realisation that his success depended on his own efforts and mindset.

Key Differences Between High Street and Self-Employed Models

Henry highlights the differences between traditional high street agencies and self-employment. One significant change was the lack of a structured office environment, which he initially found challenging. However, he appreciated the flexibility and freedom of the self-employed model, allowing him to tailor his approach to each client and work around their schedules.

Building Momentum and Overcoming Challenges

Henry and James discuss the importance of building and maintaining momentum in a self-employed model. Henry shares his experience of a challenging start but emphasises the need for consistent effort and persistence. He reflects on the importance of focusing on the client’s needs and motivations rather than just the financial rewards.

The Role of Trust and Client Relationships

Henry and James agree that building trust with clients is crucial for success in estate agency. While likability is important, trust is paramount. Henry’s approach centers on genuinely helping clients, which he believes leads to better results and stronger relationships.

Advice for Aspiring Self-Employed Agents

Henry advises those considering self-employment to be relentless, focus on the client’s needs, and embrace failure as a learning opportunity. He emphasizes the importance of self-belief, community support, and being

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Market Insights:
James shares a mixed week with both successes and challenges. Positive sentiment in the market with increased viewings and offers. Jack notes an uptick in viewings and sales over the bank holiday weekend.

Partner Success Stories:
Jack’s productive week in Solihull with partner agent Emily. High-value listings secured, showcasing the success of quality marketing. Collaboration with new partner Ben, leading to significant listings and a shift in fee strategy.

Topic of the Day: Cash Flow Management
Importance of a personal survival budget and cash flow forecast. Strategies for raising funds to start a self-employed business. Discussion on the necessity of a robust business plan. Agreement on the need for clear planning to ensure financial stability.

Entrepreneurial Mindset:
The importance of enjoying the process and not just focusing on results. Strategies for maintaining momentum and avoiding the lead generation rollercoaster. The benefits of raising funds through loans versus part-time jobs.

Final Thoughts:
The importance of clarity and a supportive community. Encouragement for those feeling trapped in their current roles to seek advice and explore self-employment.

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