The Elite Agent Masterclass

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In this episode of The Elite Agent Masterclass, James Humphries-Stone is joined by The Avenue’s Head of Marketing & Media, Ben Robinson.

For the first time on the mic, Ben shares the strategy behind the visuals—from videography to nurture campaigns and personal branding, this is everything an elite agent needs to know about building a premium presence.

You’ll discover:

• Why most agents get video marketing completely wrong
• How a 51-step process turns average listings into market leaders
• The true meaning of personal branding—and why it’s not just about posting stats
• How to use nurture marketing to warm cold leads into clients without ever chasing
• Why personal brand acts as both magnet and filter
• The pitfalls of being too vanilla—and why showing up as yourself is your superpower

If you’re serious about levelling up your estate agency brand and growing your influence in your local market, this conversation will change the way you show up and scale up.

🎧 Listen. Apply. Elevate.

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In this episode of The Elite Agent Masterclass, James Humphries-Stone sits down with Jack Durkin to reveal exactly how top-tier estate agents prepare for, deliver, and convert valuation appointments—without dropping their fee or compromising on quality.

This episode is packed with real-life insights, including:

• How to use a 40-step nurture sequence before a valuation
• The “Know, Like, Trust” psychology and why most agents ignore it
• Structuring a 7-step appointment that builds rapport, authority, and trust
• Understanding your client’s mindset—logical vs. emotional decision making
• Pricing collaboration: how to offer clients a choice, not a pitch
• The MSN Framework (Marketing, Strategy, Negotiation) explained
• The truth about upfront marketing fees—and how clients are saying yes

Whether you're looking to close more listings, increase your average fee, or build a more premium personal brand, this episode is an absolute must.

Packed with golden scripts, strategy, and psychology—this is how elite agents dominate their markets.

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This week on The Elite Agent Masterclass, Jack sits down again with James Humphries-Stone to explore what agents really need in the first 90 days of starting their self-employed estate agency business.

Together, they unpack the business planning process new agents go through when joining The Avenue — from defining their personal ‘why’ and planning for income, to building daily routines that drive results.

You’ll hear:

• Why transitioning into self-employment isn’t just about changing job titles — it’s about becoming a true business owner
• What most new agents misunderstand about metrics and how to measure success
• The 4 essential lead generation pillars: direct mail, door knocking, social media and networking
• How to map out a 12-month income goal and the exact MAs you need to hit it
• Why accountability and daily discipline are more powerful than talent
• And how DISC profiling changes the way we coach every agent for better results

Whether you’re already in the self-employed space or considering the move, this episode will give you the frameworks and motivation to build a scalable, sustainable, and successful business.

📲 Listen, take notes, and don’t forget to subscribe — new episodes drop every week.

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Have questions or topics you'd like us to cover in future episodes? Send us your thoughts and stay engaged with the Elite Agent Masterclass for more expert insights on transforming your career.

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In this episode of The Elite Agent Masterclass Podcast, we’re diving deep into one of the most powerful yet underutilised tools available to estate agents today: LinkedIn.

Hosted by Holly Boylan, Operations Director at The Avenue Estate Agents, this episode features a wide-ranging and eye-opening conversation with Rochelle Gilburn — property entrepreneur, LinkedIn visibility coach, and founder of two successful businesses.

Rochelle shares her full journey, from building property portfolios for investors in the north of England to becoming a trusted LinkedIn trainer for professionals and business owners across the UK. And she did it all without a high street office, fancy branding, or huge marketing spend — just by showing up as herself on LinkedIn every single day.

Together, Holly and Rochelle explore:

• Why authenticity and visibility are essential in building trust with your ideal clients
• The difference between ‘business content’ and content that builds connection
• How to create personal content that doesn’t feel uncomfortable or overshare
• Why “being the face” of your business is your greatest marketing tool
• How estate agents can leverage LinkedIn’s targeting features to find sellers in specific postcodes or price brackets
• Rochelle’s full visibility strategy: including post formats, ideal times to post, and how often to show up
• Why you should post on weekends and what your audience really wants to hear
• The difference between lurkers and likers — and why the silent audience is your most profitable
• How to turn engagement into inbound leads without being spammy or salesy
• And the top mistakes agents make when using LinkedIn that stop them getting traction

This episode is essential listening for estate agents who want to: ✔ Grow their market share in their postcode ✔ Win more instructions by standing out from competitors ✔ Build a personal brand that drives referrals, leads, and trust ✔ And finally, break away from cold outreach and become known for what they do best.

Whether you're new to LinkedIn or ready to take your strategy to the next level, this episode is a masterclass in marketing yourself as a modern estate agent.

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Welcome back to The Elite Agent Masterclass — your go-to podcast for agents who want more than a job… they want a business.

In this episode, Jack Durkin sits down with James Humphries-Stone to dive deep into what really separates a self-employed estate agent from a business owner. The conversation covers powerful truths about building infrastructure, creating freedom, and shifting from being the centre of the business to building something that operates without you.

They explore:

• Why so many agents moving from other self-employed models are seeing immediate success at The Avenue
• What James has been doing in his new coaching-led role to help partners scale their businesses fast
• The incredible story of a partner who spent just £18 on Meta Ads and generated a 7-figure valuation (plus a sale!)
• Why tracking your numbers with scorecards is mission critical — and how it can directly improve conversion and profit
• The importance of direct mail automation and how to leverage PropAlt for highly targeted campaigns
• Why second-hand listings could be your biggest (and most profitable) opportunity right now
• What most agents get wrong about the market — and why it’s not about declining demand, but poor strategy
• How you can build a business that allows you to take time off, while everything keeps running smoothly

If you’re serious about becoming the go-to agent in your patch, charging the fee you deserve, and building something that gives you choice and freedom — this one’s for you.

👥 Want to speak to one of our partner agents? Drop us a message. 📩 Want the valuation forecasting template we mention? Just comment or DM “template” and we’ll send it over. 📈 Want support building your pipeline or launching your agency? Let’s have a chat.

Subscribe now for weekly value-driven episodes from The Elite Agent Masterclass and follow us on YouTube for more insights, walkthroughs and interviews.

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Have questions or topics you'd like us to cover in future episodes? Send us your thoughts and stay engaged with the Elite Agent Masterclass for more expert insights on transforming your career.

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Welcome back to The Elite Agent Masterclass Podcast — the place where self-employed estate agents come to sharpen their strategy, accelerate growth, and build businesses they love.

In this first episode of 2025, James and Holly return from a three-month break to unpack everything that’s been going on behind the scenes — from onboarding five new agents to rebuilding The Avenue’s in-house media team.

We cover:

• The mindset shift needed to grow as a business owner — not just an estate agent
• How one agent built a £100K+ pipeline within a month of launching
• Why Meta Ads are the best-kept secret for agent growth in 2025
• The importance of measuring your business and identifying bottlenecks
• How to bring in more sales without just “getting more leads”
• Why structured freedom is the key to success as a self-employed agent

If you're serious about growing your agency business this year, this episode is a must-listen.

For templates, tools, and extras from this episode — drop us a message on any platform with the word “TEMPLATE”.

🎙 New episodes every week. Let’s raise the standard in estate agency.

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Have questions or topics you'd like us to cover in future episodes? Send us your thoughts and stay engaged with the Elite Agent Masterclass for more expert insights on transforming your career.

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🎙️ Elite Agent Masterclass | Final Episode of 2024 🎙️

As 2024 draws to a close, we’re wrapping up the year with a powerful conversation that every agent and business owner needs to hear. This week, Jack and James dive into the biggest lessons of the year, share insights that have transformed our business, and reflect on the incredible value shared by some truly inspiring guests on the podcast.

Whether you’re in estate agency or running your own business, the insights in this episode will help you step into 2025 with clarity, purpose, and a rock-solid plan to achieve your goals.

🧩 What We Discuss:

• The number one lesson of the year: "Systems Create Freedom." Learn how processes, structure, and automation will help you move faster, achieve better results, and reduce overwhelm.
• The importance of planning and patience: How taking time to plan your goals and systems can save weeks, even months, in execution.
• Innovation in business: Why staying ahead of the curve is essential, and how data-driven decisions will help you innovate smarter.
• A look back at our favourite podcast episodes of 2024: From Emma Nugent’s life-changing journey to Perry’s game-changing advice and insights from industry leaders like Simon Gates and Ross Mackenzie.

We also give a sneak peek into what’s coming for the Elite Agent Masterclass in 2025, including incredible guests, valuable resources, and opportunities to help you elevate your performance and create your best year yet. 🚀

🗓️ Start Planning Your 2025 Goals!
If you haven’t yet set your goals for 2025, now is the time. We talk about the Your Best Year Yet framework—a process we’ve used to set meaningful, tangible goals—and invite you to join us for a goal-setting webinar in January to kickstart your year with purpose.

🎧 Tune in now to:

1. Gain actionable insights to build processes that free up your time.
2. Understand how small changes can create monumental results.
3. Get inspired to plan, innovate, and make 2025 your best year yet.

⭐ Thank You for an Incredible 2024! ⭐
To our loyal listeners: thank you for your support, engagement, and feedback this year. We’ve loved sharing these conversations, and we can’t wait to bring you even bigger, better content in 2025.

🎄

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In this eye-opening episode of the Elite Agent Masterclass, we welcome the brilliant Holly Boylan, the operational powerhouse behind The Avenue. Holly is the backbone of the business, running everything from customer service to partner support, ensuring every process is seamless and every client has a premium experience. Her insights are invaluable for anyone looking to bring structure and efficiency to their estate agency business.

If you're a self-employed estate agent striving for freedom—whether that’s financial freedom, time freedom, or simply freedom from the chaos of reactive working—this episode is for you. Holly reveals how implementing systems and processes can reduce stress, streamline operations, and create consistency in your business, without compromising on quality or creativity.

In this episode, we dive into:

• The power of a "perfectly repeatable week": How to create a schedule that balances productivity and flexibility.
• Why structure equals freedom: Debunking the myth that systems stifle creativity.
• Breaking down lead generation: Practical ways to measure success and improve results through metrics.
• Delegation and automation tips: Learn how to identify your "£10 tasks" and delegate or automate them effectively.
• AI tools like ChatGPT: How to use them to save time, boost creativity, and level up your marketing game.

Holly also shares practical examples of how systems can be tailored to individual businesses, helping agents avoid common pitfalls and focus on what truly matters: growth, client satisfaction, and achieving their goals.

Whether you’re just launching your self-employed estate agency or looking to scale to new heights, this episode will leave you with actionable tips and renewed inspiration. Holly's no-nonsense approach and wealth of knowledge make this an unmissable listen for estate agents who want to systemise their success and reclaim control of their time.

Tune in now and start your journey towards creating a business that works for you, not the other way around.

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Have questions or topics you'd like us to cover in future episodes? Send us your thoughts and stay engaged with the Elite Agent Masterclass for more expert insights on transforming your career.

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Welcome to The Elite Agent Masterclass—the podcast where estate agency meets innovation, ambition, and transformation. In this episode, we’re thrilled to welcome Ross McKenzie, a trailblazer in the self-employed estate agency world and the visionary founder of Isla Alexander and Open Moove.

Why do 99% of the public distrust estate agents? It’s a shocking statistic, but one Ross is tackling head-on. Together, we unpack the deep-rooted issues within the property industry, from outdated processes to siloed systems that frustrate home movers and professionals alike. Ross shares his journey of challenging these perceptions, driving change, and inspiring collaboration across the sector.

We dive into the rise of self-employed estate agents and the way they’re reshaping the industry. Ross explains how this movement is forcing corporates, independents, and high-street agencies to raise their game, delivering better service and value to clients. Through his experiences, we also explore the shift from quantity-driven models to quality-focused businesses that prioritise relationships over transactions.

This episode is packed with actionable insights, including:

• The truth behind the public’s distrust of estate agents—and how to change it.
• The pivotal role self-employed agents play in raising industry standards.
• Why collaboration between estate agents, mortgage brokers, and conveyancers is vital.
• The mindset and systems needed to transition from self-employed agent to business owner.
• How Open Moove is set to revolutionise the property journey with accountability, education, and transparency at its core.

Ross also highlights the power of coaching in unlocking success and shares how his own mindset shifted dramatically after working with a coach. He explains why investing in yourself is the best decision you can make, whether you’re just starting out or looking to scale your business.

This is more than just an industry deep dive—it’s a blueprint for anyone striving to make their mark in estate agency. Whether you’re an experienced agent, a budding entrepreneur, or simply interested in the future of property, this episode will leave you inspired, informed, and ready to take action.

Tune in to The Elite Agent Masterclass now for an unmissable conversation with Ross McKenzie. Discover how you can th

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Have questions or topics you'd like us to cover in future episodes? Send us your thoughts and stay engaged with the Elite Agent Masterclass for more expert insights on transforming your career.

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In this episode of the Elite Agent Masterclass, we’re diving deep into the future of estate agency with special guest Kieran Slinger, founder of PropAlt—a cutting-edge platform revolutionising how estate agents generate leads, automate direct mail campaigns, and leverage data. Whether you're employed or self-employed, this episode is packed with actionable insights to help you save time, reduce admin, and dominate your local market.

Kieran shares the inspiring story behind PropAlt's creation, from its beginnings during lockdown to its evolution into a powerful tool for estate agents. Discover how PropAlt combines advanced automation with personalised marketing strategies to create consistent touchpoints with clients—helping agents stand out in today’s competitive landscape.

We explore:

• The “Set and Forget” Marketing System: How PropAlt automates lead generation while remaining personal.
• Hyperlocal Strategies: How agents can use PropAlt’s data to dominate specific postcodes.
• Efficiency Gains: Free up your time to focus on what matters—building relationships and closing deals.
• Innovative Campaigns: Learn how targeted direct mail combined with digital journeys is transforming agent success.
• Adding Value for Clients: Help buyers find off-market properties and deliver a concierge-level service.

Whether you're new to estate agency or looking to elevate your established business, this episode offers a roadmap to creating consistent results with less effort. We discuss how PropAlt empowers agents to double down on high-quality marketing, turning time-consuming tasks into seamless processes that yield measurable returns.

If you’re tired of the traditional “spray and pray” marketing approach and want to focus on tools and tactics that genuinely work, this episode is for you. Learn how agents are using PropAlt to build sustainable pipelines, connect with more vendors, and provide exceptional value to clients.

Don’t miss this game-changing conversation! Connect with Kieran Slinger and explore how PropAlt can transform your estate agency business. Listen now and take the first step toward becoming an Elite Agent.

Engage With Us
Have questions or topics you'd like us to cover in future episodes? Send us your thoughts and stay engaged with the Elite Agent Masterclass for more expert insights on transforming your career.

Connect with James on Socials:

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