Episode Summary

Dr. Noah Kaufman - board-certified emergency physician with 20 years in the ER, seven seasons on American Ninja Warrior, and a new direct acute care practice in Denver - joins Drs. Koka and DiGiorgio to talk about why he walked away from the employed medicine model and built Cough Care, a cash-pay, fully transparent urgent care. The conversation covers the broken economics of emergency billing, why most urgent care is a race to the bottom, how price signals change both patient and physician behavior, and what a parallel direct care system could look like at scale -including the franchise model Kaufman is already planning.

Chapter Markers

00:00 Introduction — Meet Dr. Noah Kaufman

02:12 What led to leaving the ER after 20 years

04:53 Becoming the patient — the moment everything clicked

09:33 What is Cough Care and where it sits between urgent care and the ER

13:54 Why he doesn't take insurance

16:30 How ER billing actually works — the 2.6 cm laceration rule

19:49 Can urgent care be shopped? The free market argument

21:17 One month in — what he's actually seeing

41:00 Does cost-consciousness lead to undertreating?

43:39 The culture of over-treatment and the evidence behind it

45:48 Longevity, peptides, and the gray market

54:25 Patient autonomy vs. clinical responsibility

1:01:36 What happens if every burned-out ER doc does this?

1:07:33 The franchise vision — scaling direct acute care nationwide

Co-Host Handles

@anish_koka and @drdigiorgio

Show Handle

@drsloungepod

Subscribe Links

Spotify: https://open.spotify.com/show/44vw8eirsKKnjgNIrdDvrR

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-doctors-lounge/id1832097658

YouTube: https://www.youtube.com/@TheDoctorsLoungePod