This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Robert Tran, the Co-Founder of UNDONE Watches. Ariel and Robert dive into the conversation discussing the unique watch culture in Hong Kong, the evolution of watch manufacturing, and the innovative approach Undone takes towards customization and e-commerce. Robert shares his insights into the challenges of consumer behavior in customization and the importance of personality in watch design. Throughout the episode, Robert and Ariel talk about the essence of luxury watches while emphasizing the importance of beauty, craftsmanship, and individuality. Robert highlights the role of collaboration and community in watchmaking, particularly in the context of customization and cultural inspirations, especially from Japan. He also shares insights on navigating partnerships with both large intellectual properties and smaller artists, the balance between limited editions and continuous production, and the need for brands to adapt to changing market dynamics. Listen in on Robert and Ariel’s conversation on this week’s episode of the Superlative Podcast.

- Website - https://undone.com/

- Instagram - https://www.instagram.com/undonewatches

- YouTube - www.youtube.com/@UndoneWatches

Check Out This Week’s Sponsor:

Jack Mason Watches - https://jackmasonbrand.com/

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