The banking industry is undergoing a transformation as changing customer expectations and disruption from non-traditional financial players force traditional banks to rethink their value propositions.

One growing business model is banking as a service (BaaS) — a partnership in which banks and credit unions leverage their charters to enable non-banking institutions to offer financial services directly to their customers. According to recent studies, BaaS is expected to reach $7 trillion in value by 2030.

I am excited to have Jason Mikula, one of the foremost authorities on the banking and fintech marketplace on the Banking Transformed podcast. We discuss how banks can unlock new business opportunities and add value and why BaaS has the potential to transform financial services.

This episode of Banking Transformed is sponsored by Microsoft:

See how Microsoft can help to unlock new opportunities at speed through innovative business models, deliver differentiated customer experiences across channels, products and services, and redefine new ways of working.

More at Microsoft.com/financialservices