This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Karar Aimer, the Founder of IFL Watches. To start the show Ariel and Karar discuss the evolution of blogging and the role of bloggers in sharing knowledge and advocating for the watch industry. Karar talks about the current challenges of creating content that both satisfies the audience and the always changing algorithm on todays’ social media platforms. He emphasizes the importance of creativity and variety in content creation while highlighting the opportunities for watch content creators in the industry. Ariel Adams and Karar Amar also chat about the downsides of algorithm chasing in the watch industry and the difficulties of sharing watch genuine enthusiasm on social media. They explore the limitations of Instagram as a discovery engine for new watch brands and models while Karar balances his social media content as a promotional tool. Karary shares his experience in creating and selling customized watches and accessories, and the two also discuss the importance of marketing and design in their respective business models. Join in on this week’s conversation with Karar Aimer and Ariel Adams on this episode of the Superlative Podcast.

- IFL Watches Website - https://iflwatches.com/

- Karar on Instagram - https://www.instagram.com/karar__aimer/

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