JP Hanson is CEO of strategy consultancy Rouser where he works with executives to improve their marketing. He also contributes to Marketing Week. In this chat, we discuss what makes someone commercially minded, the CMO's struggle for credibility, and how JP approaches his writing.

You can find JP here https://twitter.com/rouserjp and Rouser here https://rouser.se/

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New book "Strategy Is Your Words" out soon.