Live shopping already accounts for a tenth of all online purchases in China and is exploding in popularity across Europe and the US. In this episode, Sophia Matveeva spoke to Sophie Spethmann, co-founder and CEO of LiSA, a live shopping company that counts Zalando and QVC as their clients.

Listen to this episode to learn what live shopping is, why Amazon is getting it wrong and how you can use it to sell more.

Having a social media presence that tells your brand’s story can be a great way to get the best customers. But, with so many social channels and only a limited amount of time, how should brands distribute their efforts?

Sophia Matveeva covered this with Dr Khaleelah Jones MBA, a digital marketing expert and founder of Happy Feet, and its AI powered sister company Dime Digital.

In this episode, Sophia Matveeva covers an interesting aspect of consumer behaviour: the lipstick effect. A Harvard psychology study showed that women who wore makeup during an exam performed better than those who did not.

Lipstick sales also rise in recessions, because people want to give themselves little treats even when cash is tight. Listen to this episode to learn how to use insights from psychology and economics to make and market fashion & beauty products people really want to buy.

In this episode, Sophia Matveeva spoke to Ashleigh Hinde, about how Ashleigh created Waldo into an international e-commerce success.

Waldo is a direct to consumer contact lens business, which Ashleigh launched when she ran out of contacts while studying at Harvard. Ashleigh talks about product development, which marketing channels work best and how she got the Tinder co-founders to invest in her business.

Listen to this episode to learn about how to marketers, brands and retailers use trend forecasting and visual search. In this episode, Sophia Matveeva spoke to Andi Hadisutjipto, co-founder of Riviter, a visual search and social AI company that counts L'Oreal and WGSN among its clients.

Robert Senior shares his advice on how consumer brands should adapt their communications and actions to reflect our new reality. Robert spent 30 years in advertising, and was Worldwide CEO of Saatchi & Saatchi. He is now partner at VC fund Redrice Ventures, which invests in early stage premium consumer brands.

TikTok is the world’s fastest growing social media platform, with 800m users worldwide. Not many brands have entered the platform yet, so the opportunity to reach engaged audiences is great, but the cost is comparatively low.

In this episode, you’ll hear from Jide Maduako, co-founder of Yoke Network, the world’s largest TikTok influencer agency, and Eloise Fouladgar, a TikTok creator with almost 2 million followers.

COVID has hit most retailers hard, but new business models and trends are already emerging. Hear from Isabela Chic, Managing Director at Founders Factory, about what trends they are investing in and why.

Hosted for Enty Insights by Sophia Matveeva, Enty founder & Chicago Booth MBA.

Is Amazon Fashion friend or foe to fashion brands? Can AI ever be as good as a human stylist? Listen to hear the answers to this and more from CeCe Gehrig, who spent eight years at Amazon Fashion.

Hosted by Sophia Matveeva, Enty founder & Chicago Booth MBA.

There are lots of people who understand technology, but don’t understand people. The are also tech phobic people who understand consumer behaviour.

Peloton combined both to reinvent an old boring industry. Amazon Fashion - not so much.

Meet your host Sophia Matveeva, Chicago Booth MBA and Enty founder.