B Shifter

The Fire Department Mission Statement


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The Silverbacks are in the studio this week talking about The Fire Department Mission Statement. 

This episode features Nick Brunacini, Terry Garrison, Pat Dale, and John Vance.

We trade long, forgettable mission statements for simple words that drive decisions: be safe, be nice, be accountable. Stories from the field show how clarity anchors culture, justifies resources, and holds leaders and crews to the same standard.

• why short missions beat wordy statements
• aligning SOPs, training and gear with be safe
• defining be nice for crews and customers
• accountability as care for people and system
• staffing, survivability and telling hard truths up the chain
• the work as a non‑political north star
• risk management plans that everyone knows and uses
• training as continuous, not one and done
• enforcing values from probationer to chief

Make sure to subscribe and tell your friends.

This episode was recorded at the Alan V. Brunacini Command Training Center in Phoenix on October 27, 2025.

For Waldorf University Blue Card credit and discounts: https://www.waldorf.edu/blue-card/

For free command and leadership support, check out bshifter.com

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B ShifterBy Across The Street Productions

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