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Max Pearson presents a collection of this week’s Witness History episodes from the BBC World Service.
This week’s programmes are all about the history of footwear.
First we take a trip back to the 1960’s when Brazilians were introduced to a new type of footwear, which went on to become one of the country’s biggest exports.
Plus the story of how a then rookie basketball player called Michael Jordan signed a deal with Nike that revolutionised sports marketing.
We also hear about the thousands of shoes owned by the former first lady of the Philippines, Imelda Marcos.
Then we learn how one family feud led to the creation of two massive sportswear companies, Adidas and Puma.
Finally, we hear how a Czech company revolutionised shoe production and brought affordable footwear to the world.
Contributors:
(Photo: Air Jordan Original. Credit: Getty Images)
4.3
550550 ratings
Max Pearson presents a collection of this week’s Witness History episodes from the BBC World Service.
This week’s programmes are all about the history of footwear.
First we take a trip back to the 1960’s when Brazilians were introduced to a new type of footwear, which went on to become one of the country’s biggest exports.
Plus the story of how a then rookie basketball player called Michael Jordan signed a deal with Nike that revolutionised sports marketing.
We also hear about the thousands of shoes owned by the former first lady of the Philippines, Imelda Marcos.
Then we learn how one family feud led to the creation of two massive sportswear companies, Adidas and Puma.
Finally, we hear how a Czech company revolutionised shoe production and brought affordable footwear to the world.
Contributors:
(Photo: Air Jordan Original. Credit: Getty Images)
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