This week, Connor Sinann, fitness creator and founder of the multi-million dollar RETALIATION PROJECT brand, goes in depth on the inner workings of the fitness industry and the bodybuilders/creators that profit from it. Aside from exposing some of the biggest names in the fitness space, Connor also provides some incredible insight on how to get people to care about your brand, marketing tips, perception, authenticity, how important it is to be well-rounded, and so much more.