Have you ever wanted to bid farewell to bothersome emails without the hassle of unsubscribing or composing polite "please stop emailing me" requests?

Today 37signals' co-founders, Jason Fried and David Heinemeier Hansson, join host Kimberly Rhodes to walk listeners through HEY's newest addition that allows users to express their email frustrations unconventionally. Introducing the 'Fuck No' feature for those instances when a simple "no" just won't suffice. 

Listen in as Jason and David delve into the concept of Easter eggs—those hidden surprises that infuse a touch of edgy enjoyment into software. Then discover how this feature has emerged as a compelling reason for both newcomers and returning users to explore HEY as their email solution. 

If you've ever wanted a playful solution to solve an age-old email dilemma, tune in!

Check out the full video episode on YouTube

Key Takeaways: 

• The 'Fuck No' feature in HEY: offering unapologetic email management with an edgy twist.
• In a world filled with seriousness, the 'Fuck No' feature serves as a reminder that software and work, in general, should be more lighthearted.
• The rapid implementation of the 'Fuck No' feature showcases the benefits of not overthinking things in order to allow your organization to implement small, low-risk changes quickly and efficiently. 
• Resurrecting Easter eggs: rediscovering the hidden surprises in software that have all but disappeared in today’s tech world. 
• Unprofessional? NOPE—how adding a playful edge can enhance the user experience and add a layer of levity that resonates with many (MOST) users.
• How the 'Fuck No' option is unleashing catharsis on annoying emails while enhancing the HEY user experience, and embodying 37signals dedication to empowering customers.

Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X [formerly known as Twitter).

If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode. 

Links and Resources:

A Cathartic New Feature in HEY—@jasonfried 

Rework book

Books by 37signals

Sign up for a 30-day free trial at Basecamp.com

HEY World | HEY 

The REWORK podcast

The 37signals Dev Blog

37signals on YouTube

The Rework Podcast on YouTube

@37signals on X 

37signals on LinkedIn