Rafael Schwarz from Territory Influence is back with this week's edition of #TheSocialCorner, reviewing some of the best Xmas Ads seen during these last weeks on YouTube.

Rafael Schwarz (TERRITORY Influence) and Gregoire Berniere (Scalefast/esw) join us to go over Christmas traditions, shopping trends and, most importantly, speak about their weekly video sections coming to The FMCG Guys' Linkedin page!

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Rafael Schwarz from Territory Influence is back with this week's edition of #TheSocialCorner, sharing key observations and discussions from his visit to the Digital Marketing World Forum in Amsterdam.

We are very excited to launch The Social Corner, a new video segment looking at relevant social media marketing insights and trends. This video podcast will be hosted by Rafael Schwarz, Managing Director at TERRITORY Influence, the leading social media & influencer marketing agency for FMCG companies in Europe.

Watch on The FMCG Guys' LinkedIn Page or on Youtube.

Karl Walsh is the former CEO of Bodybuilding.com and, previously, Chief Digital Officer at JCPenney and Pandora.

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In this episode, you'll learn about:

- Karl's background in Consulting and Entrepreneurship

- Pivoting into big corporate

- What attracted him into Digital

- Karl's Leadership Style

- Driving Digital Transformation

- Being a CEO with a Digital Background

Coinciding with the publication of Profitero's eCommerce Organizational Benchmark Survey (download here), we invited Andrew Pearl, VP Industry Insights, on a LinkedIn Live to: - eCommerce is "democratizing". What does that mean?

- Understand if your company is ready to democratize

- As an FMCG player, make the most of the current Digital environment

- How to better work with Retail partners

The FMCG Guys are joined by Jonathan Hewlett, an executive with leadership experience at of Procter & Gamble, Diesel and Marc Jacobs and current CEO at w'air, a versatile, portable, handheld device that uses just cold tap water and a little detergent to spot clean, deep clean or simply refresh sneakers and sofas to clothing and carpets.

Get an Exlusive 50% discount on w'air with the code FMCGGUYS

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In this Episode, you'll learn about:

- Jonathan's career background across FMCG, Beauty, Retail and Fashion

- Pivoting into entrepreneurship

- Using discarded corporate innovations as a new business

- The w'air story

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Dunnhumby Executives Siro Descrovi (Strategy & Insight Consultant) and Feroud Seeparsand (Senior Consumer Psychologist) join Efrain and Daniel to go over their latest Global Inflation and Consumer Pulse Reports.

Topics Covered

- Meaning of Inflation

- Current macro-economic environmnet

- Consumers' reaction

- Strategies adopted by Retailers

- How can FMCG brands adapt

- A look into the future

Links for both reports:

- Global Inflation report https://resources.dunnhumby.com/global-inflation-report/

-Consumer Pulse report https://resources.dunnhumby.com/consumer-pulse-oct-2022/

Matthew Dodge is the Managing Director International (EMEA + APAC + LATAM) at Brooks Running, one of the leading and fastest growing players in the performance running category.

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In this Episode, you'll learn about:

- Matthew's unique career story: from lawyer to General Manager

- A North American Leading in Europe

- The Brooks Story: how a 100+ year old company has recently become a category leader

- The Brooks Go-to-Market strategy

- Specialists' as brand ambassadors and putting the Runner at the Centre

Lluís Ferré is the Head of International Business at Boonrawd Brewery, a 90-year old Thai business which you may know from their flagship brand, Singha.

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In this Episode, you'll learn about:

- Moving across continents, functions and industries

- Why going international early is important

- Learning the local culture when leading

- Why rapport may be more important than hard facts

- Doing business and leading in Asia

- Adaptability in complex financial and cultural situations