The FMCG Guys are joined in this episode by Levi Strauss & Co.'s SVP Northern Europe Lucia Marcuzzo. In this episode, which was actually recorded in person at Shoptalk Europe we cover aspects of Retail, Career Building and Leadership, such as:

- Lucia's career in Retail

- Cross-functional moves

- The evolution of Retail

- Leadership with purpose

- Moving internationally

- Managing different types of people

- What a brand stands for, with the example of Levi's

- Building trust

When we think of artificial intelligence, we may link it to digital channels, but winning in physical retail is still the key to winning in the world of Consumer Goods.

In this episode with the Co-Founder and CEO of Iniflect, Anand Prabhu Subramanian we'll talk about how Image Recognition and AI technology can empower sales leaders. With him, we explore how AI can help Consumer Goods Companies boost sales in-store.

In this conversation, we cover:

• Post-Pandemic Changes in Retail
• Levers that contribute to a successful sale at a store
• Challenges faced in boosting sales performance in every store
• How FMCG Brands addressing inefficiencies in the store today
• The role AI technology is playing in complementing retail operations and retail businesses
• How FMCG stores will evolve in the future and what FMCG leaders need to do differently
• Key retail intelligence metrics
• How Sales Leaders can use insights to activate them in proactive business decisions

Chat recorded at Shoptalk Europe with Marija Pasuljevic about the state of eCommerce in Serbia.

Chat recorded at Shoptalk Europe with Jorge Bueno from Shoppermotion about the future of in-store analytics.

Chat recorded at Shoptalk Europe with Sean Besser from SideChef on the future of online grocery content-to-commerce.

Chat recorded at Shoptalk Europe with Iradj Boroumand from SC Johnson, going over the current state of FMCG eCommerce.

Chat recorded at Shoptalk Europe with Ian Rendall from Syndigo

The way companies attract new customers is evolving quickly, and one of the ways that's growing the most is Social Commerce.

To talk about this we are joined by Rafael Schwarz from Territory Influence, which he joined after a long career in FMCG. You may have heard about him because he's a top voice on Linekdin, where his posts get many more likes than mine.

In this conversation you'll learn about

- The origins of social commerce

- Asia as a pioneer

- Europe and North America's evolution afterwards

- The different social media platforms

- Best Practices in FMCG

- The future of Social Commerce

The proliferation of data in the last years has created a sense of need of its usage in the FMCG Retail World and, at the same time, a big challenge. But, which data actually matters? Is too much data too much? How can we choose the data that will actually be useful to commercial organizations?

To better understand how FMCG and Retail executives can maximize the potential of data, we've invited Jo Campbell from e.fundamentals, a leading Digital Shelf Analytics Agency.

In this conversation you'll learn about:

- Driving greater data fluency in organizations

- Jo's career path

- Making data relevant

- Empowering Sales / Key Accounts teams through data

- Increasing Trade Promotion ROI

- Jo's approach on leadership: being loyal to one's self

- The future of data in FMCG

The digital revolution, continued growth of eCommerce, proliferation of data is having a deep impact on how FMCG leaders approach sales strategy. To better understand how one of the leaders in our industry, Mondelez, is approaching this from a Category Management point of view, we invited their Global Head of Shopper – Insights and Analytics to understand what good looks like in this omnichannel grocery battle.

Topics covered:

• The evolution of shopper marketing category/management in the last years
• Adapting Category Management into eCommerce
• The advantage of digital native brands vs traditional FMCGs
• Working with and influencing retail buyers
• Driving a Global Center of Excellence