Kristina von Troschke is the Chief Marketing Officer at Germany-Based Toy company Schleich. You may know the brand through it’s realistic animal models, which you can find worldwide and many have fond memories of. In a time where technology has had an impact on everyone’s lives, we often overlook at the impact screens have on kids’ development. In this episode, we’ll explore how going back to toys can foster kids’ imagination and, most importantly, key social skills like compassion and empathy.

Tune into this episode to hear about:

• Kristina’s career from running international brand management at Procter & Gamble to leading Marketing at German Middle-sized businesses
• Her approach to Marketing, putting brands’ heart & soul in the center and not relying only on Tech & Data
• Schleich’s mission around Crafting Compassion and its impact on early age development
• Kristina’s own experience being a working mother of 3

More:

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Our guest for this episode 200 is Rick Swinkels, CEO at TCC. The head of the Loyalty company joins Daniel and Peter Bond from The CPG Guys live from Groceryshop in Las Vegas to speak about his unique career, his industry insights and how their loyalty programs deliver exponential value beyond price, creating communities around Retailers. 

• Watch on YouTube: https://youtu.be/xJOotPI7Jkc
• TCC Website
• TCC LinkedIn

Topics Covered:

• Rick’s career in Retail prior to TCC
• TCC’s proposition: creating high participation, high engagement loyalty campaigns and platforms that influence, recognise and reward shopper behaviour in-store and online
• The big topics in Consumer & Retail and what can Retailers do about them
• How to create Value independent from price
• Creating Omnichannel campaigns
• Learnings from Groceryshop and comparing US and European Retail

More:

Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Isabel Soriano is the President International at Wolverine Worldwide, a Footwear leader with a portfolio of famous brands like Saucony, Merrell and Sweaty Betty. With more than 20 years in the category, Isabel comes to the show to speak about the lessons learnt during her career path, which has seen her move internationally, change functions, companies and, ultimately, become a C-Level executive who has been successful managing organizations in both good and bad times.

Tune in to learn about:

• Isabel’s multi-functional career and international moves both in Europe and LATAM.
• The purpose of the main brands in Wolverine Worldwide’s portfolio
• Approaching the Footwear Marketplace across sales channels
• Managing organizations and change management in a volatile world with a clear vision and communication
• Creating an organization with the consumer in mind

More:

Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Our guest is Christin Schillo, Social Media Director for Siemens Home Appliances at the BSH Group. With a background in Procter & Gamble, she joins Efrain and Daniel to explain her transition from FMCG to Large Appliances, how Marketing has changed and how to get the most out of Social Media Marketing, blending in new trends like AI.

Topics covered:

• BSH’s footprint
• Her career background and how she decided to take a sabbatical
• The differences between heading up Marketing in FMCG and Large Appliances
• How Branding has changed
• Why Social Media is key to their Marketing Strategy
• Balancing Local and Global Marketing

More:

• Follow us on Instagram: https://www.instagram.com/fmcgguys/  
• Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian

The FMCG Guys celebrate SMG's rebranding revisiting this episode from May 2023 with their CEO Sam Knights and Ollie Shayer from Boots.

Retail Media has really made an impact across the industry in Europe in the last year. To bring the voice of the Retailer to the show, this week we bring you Ollie Shayer, Omni-Media Director at Boots and Samuel Knights, CEO at SMG.

Tune in to learn about:

• Best Practices when setting up a Retail Media Network
• How FMCG companies can better leverage this channel
• Connecting Retail Media Data with an overall Data Strategy
• The benefit for the consumer

Georgina Hernandez, eCommerce Manager International and Benedikt Vogler, Director Global eCommerce CHC join Daniel at STADA's Barcelona office to speak about the state and opportunities for Consumer Healthcare online.

• Transitioning from FMCG to Consumer Healthcare and learnings on the way
• STADA's unique DNA and Culture based on Heritage, Purpose and Growth
• Deploying global initiatives locally and working effectively across functions
• What Retail Media looks like in the Pharmacy Channel
• AI and Data Management
• Predictions for the next 2 years

More:

Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

The FMCG Guys are joined in this episode by Levi Strauss & Co.'s SVP Northern Europe Lucia Marcuzzo. In this episode, which was actually recorded in person at Shoptalk Europe we cover aspects of Retail, Career Building and Leadership, such as:

- Lucia's career in Retail

- Cross-functional moves 

- The evolution of Retail

- Leadership with purpose

- Moving internationally

- Managing different types of people

- What a brand stands for, with the example of Levi's

- Building trust

Jennifer Conley is the Head of Media Solutions North LatAm at PedidosYa, a Latin American online food delivery service that allows customers to order food from restaurants, pharmacies, supermarkets, and stores. With a background in FMCG, she joins Christine and Daniel to speak about her journey, LATAM and her perspective on Retail Media. 

Topics covered:

• Jennifer’s career path: moving from FMCG to Retail
• What’s exciting about PedidosYa: a LATAM Q-Commerce plya
• FMCG Trends in Latin America
• The impact of Digital in Retail and FMCG in the continent
• How eCommerce has developed in different markets
• The surge of Retail Media
• Success stories in Retail Media campaigns

More:

Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Our guest is Pierre-Yves Calloc’h, Global Chief Digital Officer at Pernod Ricard. He joins Daniel and Christina to share his unique career path, which started as a Consultant, later climbing the ladder in IT, taking a bold switch to General Management (with a move to Latin America included) and for, the last years, heading up the Digital Agenda, first leading the commercial agenda and now looking into new business models.

Tune in to hear about: - Making cross-functional and geographic moves - Capabilities he’s developed internally in Data and AI - His point of view on the true potential of AI - Easy24, Pernod’s eB2B platform that serves their portfolio but also other FMCGs

More:

Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

While FMCGs' growth has come to a major halt in Europe and North America, what's going on in Asia? In this episode, we are accompanied by Management Consulting Leader Kearney's Head of Consumer for Asia Sid Pathak, with who we go over what's keeping CEOs and GMs up at night when it comes to being successful in the East.

Tune in to learn about:

• Kearney as a firm and Sid's scope there
• The ups & downs in South East Asia
• GM/CEO top priorities: Growth, Talent and Digitalisation
• A look into the next years
• What Leaders are getting wrong
• Some tactics and strategies Kearney is applying to help their clients today

More:

• Follow us on Instagram: https://www.instagram.com/fmcgguys/ 
• Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian