We're talking with Michael Long, editorial director at SportsPro about SportsPro’s annual list of the world’s 50 Most Marketable Athletes (50MM). We discuss why Messi had to be number one, the benefits for 'brand Messi' in the US and if anyone can dethrone him next year.

We also talk about the increase in the marketability of women's football and the players driving it, as well what Harry Kane offers to brands that Neymar doesn't and why there are more footballers in the list than athletes from any other sport.

To find out more and view both the 50MM shortlist and the extended list of 125 athletes, head to https://50mm.sportspromedia.com/downloads/2023/download-the-top-125-list/

The top ten is below:

On this show we're talking to Matthew Barrett, founder of Goal Click about their unique approach to football photography and storytelling. We hear about working with the USWNT and Concacaf, telling football stories in war zones and refugee camps and how using disposable cameras offers something not found in mobile photography.

To see the photography Matthew is referring to in this show, either visit the Goal Click website or follow them on Instagram.

Instagram - https://www.instagram.com/goalclick/

Web - https://www.goal-click.com/

On this show, we’re talking to streamer, content creator, and esports caster Brandon Smith. Brandon's career has been focused on the FIFA video game series, now EA Sports FC 24 and has seen him amass more than 2m followers across TikTok, Facebook Gaming, Twitter, Instagram and YouTube.

Brandon discusses his own career, EA Sports FC as an esport and what works and what doesn’t when it comes to creating content on virtual football

On this show, our guest is Mark Kirkham, SVP and chief marketing ffficer of PepsiCo’s International Beverages business. Mark talks about the role that music, grassroots and gaming play in the company's football strategy and PepsiCo's recently renewed UEFA Champions League partnership.

Mark also discusses PepsiCo's extensive history with music, what it takes to plan the Champions League final pre-game ‘Kick Off Show’ and with a 2024 Final at Wembley Stadium on the way, their expectations for the show.

They have a YouTube following greater than most teams in the Premier League and fans visiting from Australia, but what are the realities of running the most modern non-league football club?

We speak to Hashtag United's chief commercial officer, Seb Carmichael-Brown on what it's really like to run Hashtag United, from deals with adidas and Socios to chasing promotion and balancing the books in the Isthmian League's Premier Division (step three of the non-league pyramid).

Follow Hashtag United on social media

Instagram - https://www.instagram.com/HashtagUtd/

YouTube - https://www.youtube.com/@HashtagUnited

Twitter/X - https://twitter.com/hashtagutd

Follow Seb on social media

YouTube - https://www.youtube.com/c/sebongolf

Instagram - https://www.instagram.com/sebcbrown4/

Twitter/X - https://twitter.com/sebcbrown4

On this show, we're talking to Carlos Valenzuela, vice president of operations and marketing at Club Tigres. Carlos joins us to explain how Club Tigres Femenil is growing its brand in North America and the strategy behind the launch of its English-language social accounts.

Carlos also explains their partnership with the record-breaking Warner Bros. film Barbie and how Club Tigres Femenil became the only football club in the world to partner with the most talked-about film of the year.

Joining us on this show are Mike Armstrong, chief marketing and communications officer at Juventus, and the club’s head of digital media, Marco Castellaneta. Mike and Marco join us to discuss Juventus’ Creator Lab, which creates more than 1,500 pieces of content for the club’s channels every month and has played a major role in generating 2bn more video views this year than last for the club!

The pair talk us through the role of Creator Lab and the stories behind Federico Chiesa - Back on Track, We The Next Gen and Giampaolo Sgura Black and White - three important but very different pieces of content from the Creator Lab.

On this show, we’re going to Cannes and bringing you a panel from Sport Beach, which was hosted by Stagwell Inc. during last month’s Cannes Lions.

This panel focused on building brand partnerships in women’s football and featured former U.S. Women’s National Team & Gotham FC goalkeeper and current Global Creative advisor for Gotham FC, Ashlyn Harris; actor and Angel City Football Club investor, Sophia Bush and SVP of North America Whiskey Portfolio and Global Baileys at Diageo, Sophie Kelly in conversation with ESPN veteran reporter Holly Rowe.

Stagwell is a global marketing network built to challenge the status quo and during Sport Beach they welcome leading names from sports, brands and media together for conversations based on the cultural zeitgeist of sport and its massive global market.

On this show, we're re-publishing GOAL's 2019 interview with director, Asif Kapadia and editor, Chris King about their film, Diego Maradona. We discuss the challenges of working with Diego and the unique process behind the definitive film on Maradona's time at Napoli.

The interview was recorded live at the London Gala Screen of the film and is being published today, July 5th, 39 years to the day since he signed with Napoli. Diego Maradona, the film, is the definitive account of Diego's time in Naples and serves as a microcosm of his life.

This Pride Edition of the Footballco Business Podcast looks at how the media handles conversations about sexuality and gender identity in football.

Our guest host for this show is Jon Holmes, a journalist, media consultant and the founder of Sports Media LGBT+.

Jon is joined by Erin Williams, Sport Programmes Manager at Stonewall and Jack King. Jack covers film and TV for publications including GQ and Vulture, often focusing on LGBTQ+ characters and storylines.

Jon, Erin and Jack will discuss everything from the tabloids to Ted Lasso as they evaluate how the media has and does cover sexuality and gender in the beautiful game and how that treatment impacts LGBTQ+ fans.