In today’s episode, I’m joined by Chad Little, a footwear designer who once worked for Nike designing shoes like Air Jordans but now he’s the founder of CODE Footwear — a company making waves by putting foot health first. Chad’s story is a powerful example of what happens when curiosity, truth, and creativity collide. From presenting a foot health pitch directly to Michael Jordan, to building custom cleats for NFL athletes out of his basement — his journey reveals the hidden cost of modern footwear and the potential for change from the ground up. We talk about how elite performance and natural foot function don’t need to be at odds, what’s broken in the current footwear system, and why it’s time for the next generation of shoes to serve the foot — not the other way around.

Check out CODE Footwear Here

Follow CODE Footwear on Instagram Here

Helpful Links & Discounts: ⬇️

If you want to learn about our ultimate 12-week 'Foot Restoration Program' click here and use code 'R2E10' for 10% off: Foot Restoration Program (Our most effective online foot health solution)

Shop TFC tools and training (Use the code R2E10 to save 10%)

A Special Thanks to our sponsor of this episode: Vivobarefoot

Vivobarefoot ticks all the boxes when it comes to natural footwear: foot-shaped, fixed, flat, flexible, and designed to help you feel the ground. Their mission to promote human and planetary health aligns perfectly with ours at TFC.

To celebrate the launch of the new Primus Flow - Vivo’s first barefoot running shoes - we have a special offer just for our audience. Use the code THEFOOTCOLLECTIVE25 to save up to 25% on selected styles until May 15 2025.

Don’t think Vivo’s are for you, our footwear finders has a tonne of trusted natural footwear brands from around the world with special discounts. SHOP HERE.

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DISCLAIMER: The information provided in this podcast is for educational and informational purposes only and should not be considered medical advice. Always consult with a qualified healthcare professional before making any changes to your health, fitness, or treatment plans. 

Music: Soundstripe.com