How to Scale a Video Business

The Freelancers guide to getting hired by agencies with Amy Marshall. EP #289


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Here's a sneak peek at what you'll hear:

  • An insider's advice to freelancers who want to become the go-to videographer for ad agencies. (Follow this advice and you can potentially be on speed dial for multiple agencies. - 1:30)

  • An outreach marketing fallacy that keeps video freelancers from picking up new business. (Buying into this fallacy will castrate all your marketing efforts - 2:00)

  • How NOT to do outreach marketing. (If your outreach marketing sounds like the example given at 4:20, then you'll want to change that right quick. Here's how...)

  • A ridiculously simple way (yet overlooked by most people) to get on the radar of producers and directors of big agencies who hire video freelancers. - 5:00

  • Why video freelancers should think more like sleazy car salesmen. - 6:00

  • Key people to approach inside an ad agency if you're a videographer looking for work. - 11:00

  • Den's "how NOT to turn up to a corporate gig" story. (Megadeth were a great '80s metal band but rocking up to a corporate gig looking like one of the band members is probably not a great idea. - 13:00)

  • A crackbrained thing many video freelancers do to their fees when working for big agencies. Doing this will always backfire.  - 16:30

  • The surprising power of being organized. (It ain't sexy. It ain't exciting, but by golly, this one attribute will get a videographer more work than just about anything else. - 18:00)

  • The pros and cons of working for an ad agency as a hired videographer. - 22:00

  • A classy way to deal with producers and directors who have the creativity of a house brick. - 24:00

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Connect with Den on Instagram: https://www.instagram.com/den_lennie

www.thevideomentors.com




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How to Scale a Video BusinessBy Den Lennie

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