The Fully Booked Therapist Podcast w/Heather Hammell. Business coaching for hands-on therapists who are done underearning.

Ever felt super confident when starting something new, only to hit a wall? That’s the Dunning Kruger Effect!  Understanding this psychological phenomenon can provide clarity on why you might feel confused or frustrated while running your MFR business and selling your services.

Tune in as Heather breaks down the four stages of the Dunning Kruger curve: the Peak of Mount Stupid, the Valley of Despair, the Slope of Enlightenment, and the Plateau of Sustainability. She explains how new MFR therapists often feel overconfident at first, only to face a reality check as they realize the complexities of their practice. With the right support and skills, you can navigate through these stages, ultimately reaching a place of mastery where confidence aligns with competence.

LINKS AND RESOURCES —

📅 Are you a therapist looking to stabilize your income and create a more predictable business? Join our FREE live webinar, "How to Build Predictable Profit in Unpredictable Times," on November 2nd or 5th! Reserve your spot today! 

🎉Join the Foundations Coaching Program today and get access to over 200 videos and lessons designed to support your growth.

📚Check out Heather’s new book, "Your MFR Practice Starts Here: Get Fully Booked, Raise Rates, and Build the Business You Actually Want", available on Amazon. This book is a must-read for those who want to stop guessing and start building a profitable MFR practice that truly works for their lifestyle. 

🛠️Free Tool to help you streamline your sales process

📍​​Find a MFR Therapist near you by checking out The MFR Coach’s Therapist Network™ today.

FOLLOW ME —

Facebook -Instagram - Website 

RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –

If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Are you treating your clients like friends? In this episode, Heather challenges this common misconception that many therapists fall into.

While it's natural to develop rapport with clients, Heather argues that this mindset can hinder your business growth and success. She emphasizes the importance of maintaining professional boundaries to ensure that your practice thrives.

Tune in to learn how to set boundaries, raise your rates, and create a business that truly supports you and your goals. 

LINKS AND RESOURCES —

🎉Join the Foundations Coaching Program today and get access to over 200 videos and lessons designed to support your growth. Visit www.themfrcoach.com/foundation to learn more and enroll.

📚Check out Heather’s new book, "Your MFR Practice Starts Here: Get Fully Booked, Raise Rates, and Build the Business You Actually Want", available on Amazon. This book is a must-read for those who want to stop guessing and start building a profitable MFR practice that truly works for their lifestyle. 

🛠️Free Tool to help you streamline your sales process

📍​​Find a MFR Therapist near you by checking out The MFR Coach’s Therapist Network™ today.

FOLLOW ME —

Facebook - https://www.facebook.com/TheMFRCoach/ 

Instagram - https://www.instagram.com/themfrcoach/ 

Website - https://www.themfrcoach.com/ 

RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –

If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Starting your Myofascial Release (MFR) practice can feel daunting, especially when contemplating the right moment to launch. Fear often holds therapists back from setting a start date. What if I’m not ready? What if no one books? 

In this episode, Heather reassures you  that readiness comes from taking action. You’ll learn and grow more in the first few months of seeing clients than in years of waiting.

Join in as Heather shares insights on the importance of setting a start date and practical tips on backwards planning and creating booking incentives. 

LINKS AND RESOURCES —

🎉Join the Foundations Coaching Program today and get access to over 200 videos and lessons designed to support your growth. Visit www.themfrcoach.com/foundation to learn more and enroll.

📚Check out Heather’s new book, "Your MFR Practice Starts Here: Get Fully Booked, Raise Rates, and Build the Business You Actually Want", available on Amazon. This book is a must-read for those who want to stop guessing and start building a profitable MFR practice that truly works for their lifestyle. 

🛠️Free Tool to help you streamline your sales process

📍​​Find a MFR Therapist near you by checking out The MFR Coach’s Therapist Network™ today.

FOLLOW ME —

Facebook - https://www.facebook.com/TheMFRCoach/ 

Instagram - https://www.instagram.com/themfrcoach/ 

Website - https://www.themfrcoach.com/ 

RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –

If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this episode, Heather shares the four key numbers every MFR therapist must know to break free from hustle mode, prevent burnout, and build a business that supports your life year-round. 

Through a real coaching conversation, Heather reveals how focusing on these numbers can break the cycle of under-earning, without relying on referrals or collaborations. She explains why guessing or “hoping it works out” isn’t a strategy, and how grounding your business decisions in facts and data will set you up for long-term success.

If you’re ready to stop guessing and start building your MFR practice on solid facts and data, this is the episode where you’ll discover the hidden numbers that unlock your business’s earning potential.

LINKS AND RESOURCES —

🎉Join the Foundations Coaching Program today and get access to over 200 videos and lessons designed to support your growth. Visit www.themfrcoach.com/foundation to learn more and enroll.

📚Check out Heather’s new book, "Your MFR Practice Starts Here: Get Fully Booked, Raise Rates, and Build the Business You Actually Want", available on Amazon. This book is a must-read for those who want to stop guessing and start building a profitable MFR practice that truly works for their lifestyle. 

🛠️Free Tool to help you streamline your sales process

📍​​Find a MFR Therapist near you by checking out The MFR Coach’s Therapist Network™ today.

FOLLOW ME —

Facebook - https://www.facebook.com/TheMFRCoach/ 

Instagram - https://www.instagram.com/themfrcoach/ 

Website - https://www.themfrcoach.com/ 

RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –

If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Join Heather for an inspiring episode featuring Julie McCammon, a myofascial release therapist and author.

Julie shares her inspiring journey from struggling with chronic health issues to becoming a passionate advocate for healing through myofascial release and body-mind coaching. And she discusses her first book, "Finding Mystery Within," which chronicles her 35-year career in healing and her quest to rediscover self-worth lost in childhood. She also shares insight from her second book, "Quiet Mind, Quiet Body," which merges pain neuroscience with the psychospiritual understanding of the Three Principles. Throughout this conversation Julie reveals how her personal experiences with pain shaped her writing and her desire to help others navigate their own healing journeys.

If you're a therapist interested in the intersection of mind and body, this episode is packed with valuable insights and inspiration. 

GUEST INFO —

Julie McCammon, Physiotherapist, expert-level practitioner of the John F. Barnes approach to Myofascial Release (MFR), Bodymind Coach and owner of The Garden Room in Northern Ireland | Website 

LINKS AND RESOURCES —

🎉Join the Foundations Coaching Program today and get access to over 200 videos and lessons designed to support your growth. Visit www.themfrcoach.com/foundation to learn more and enroll.

📚Check out Heather’s new book, "Your MFR Practice Starts Here: Get Fully Booked, Raise Rates, and Build the Business You Actually Want", available on Amazon. This book is a must-read for those who want to stop guessing and start building a profitable MFR practice that truly works for their lifestyle. 

🛠️Free Tool to help you streamline your sales process

📍​​Find a MFR Therapist near you by checking out The MFR Coach’s Therapist Network™ today.

FOLLOW ME —

Facebook - https://www.facebook.com/TheMFRCoach/ 

Instagram - https://www.instagram.com/themfrcoach/ 

Website - https://www.themfrcoach.com/ 

RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –

If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this episode, Heather sits down with Stephanie Wilson, the owner of Trusting Touch Myofascial Release Therapy in Trinidad, Colorado. Join the conversation as Stephanie shares her inspiring journey from being a burnt-out physical therapist to becoming a thriving MFR practitioner. She opens up about her motivations for joining the Foundations Coaching Program, the challenges she faced, and the incredible wins she has experienced since March 2025.

Stephanie also reveals how raising her rates from $95 to $167 has transformed her practice, allowing her to quit her part-time job and focus on her passion for helping clients without constraints. Through her story, you will gain insights into the realities of building a successful MFR business and the mindset shifts necessary to thrive.

GUEST INFO —

Stephanie Wilson, licensed Physical Therapist Assistant and Massage Therapist and owner of Trusting Touch Myofascial Release Therapy in Trinidad, Colorado | Website

LINKS AND RESOURCES —

🎉Join the Foundations Coaching Program today and get access to over 200 videos and lessons designed to support your growth. Visit www.themfrcoach.com/foundation to learn more and enroll.

📚Check out Heather’s new book, "Your MFR Practice Starts Here: Get Fully Booked, Raise Rates, and Build the Business You Actually Want", available on Amazon. This book is a must-read for those who want to stop guessing and start building a profitable MFR practice that truly works for their lifestyle. 

🛠️Free Tool to help you streamline your sales process

📍​​Find a MFR Therapist near you by checking out The MFR Coach’s Therapist Network™ today.

FOLLOW ME —

Facebook - https://www.facebook.com/TheMFRCoach/ 

Instagram - https://www.instagram.com/themfrcoach/ 

Website - https://www.themfrcoach.com/ 

RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –

If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.