The Fully Booked Therapist Podcast w/Heather Hammell. Business coaching for hands-on therapists who are done underearning.

In this episode of The MFR Coach Podcast, Heather Hammell sits down with Reiki Master Teacher, MFR Therapist and speech-language pathologist Sarah Collins to explore how spiritual alignment and pricing clarity can transform an MFR business. Sarah shares how she overcame fear of visibility, chose an aligned treatment space, set real boundaries, and raised her rates with integrity.

Sarah’s next chapter includes a growing waitlist, more teaching, and helping clients strengthen self-care between sessions. She continues to align her rates with her expertise and focuses on building long-term stability and fulfillment.

Website | Facebook | Instagram

If Sarah’s story inspires you to create a calm, confident, and fully booked MFR business, explore Heather’s Foundations Coaching Program at www.themfrcoach.com/foundation. You can also grab a seat at the next free webinar at www.themfrcoach.com/webinar to start implementing these strategies in your own practice.

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this episode of The MFR Coach Podcast, Heather Hammell sits down with long-time client and MFR therapist Sara Martin, owner of Fire Rainbow Myofascial Release in San Antonio, Texas. Sara has been coaching with Heather since 2021 and returns to the show after nearly two years to share what has changed: higher pay, consistent $10K months, and a new level of calm, confidence, and self-trust.

Sara’s goal for 2025 is to maintain her $100K business with ease while increasing her personal salary to $70K–$80K. Her focus is on building long-term financial stability, expanding her savings, and continuing to lead both her life and her business from calm authority.

Website | Instagram | Facebook | EP. 35 Looking Busy vs. Being Busy with Sara Martin | Minisode 13: Sara Martin From Fire Rainbow Myofascial Release | EP. 145  The Journey of MFR Business Ownership with Guest Hosts Donna, Leslie, and Sara Part 1 | EP. 146  The Journey of MFR Business Ownership with Guest Hosts Donna, Leslie, and Sara Part 2 | EP. 182 Beyond 100K Series: How To Take Time Off 

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this bold and honest episode, Heather Hammell, The MFR Coach®, calls out one of the biggest mistakes she sees Myofascial Release therapists make online: turning their websites into tributes to John Barnes instead of reflections of their own authority and message. Heather shares why centering your story, your expertise, and your client results is the key to filling your schedule and helping more people. If you’ve ever struggled to describe what you do without hiding behind the method, this episode will help you step into your role as the expert and make MFR mainstream in your community.

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

If you're feeling stuck in your myofascial release practice, this episode is a must listen.

Join in as Heather welcomes Jessica Kaloutas, a myofascial release therapist from Marblehead, Massachusetts, who has experienced a remarkable transformation in her business from feeling stuck to becoming fully booked and thriving. 

Throughout the conversation, Jessica emphasizes the importance of aligning business skills with therapeutic expertise, highlighting how this balance has allowed her to enjoy her work more fully and connect with clients on a deeper level. She also shares insights from her experience in the Beyond 100K Mastermind, where she learned to take control of her business operations and implement advanced selling techniques that have led to impressive financial growth.

Press play to discover the strategies that helped her thrive and how you can apply them too. 

GUEST INFO —

Jessica Kaloutas, owner of North Shore Myofascial Release in Marblehead, Massachusetts | Website | Instagram

LINKS AND RESOURCES —

📅 Are you a therapist looking to stabilize your income and create a more predictable business? Join our FREE live webinar, "How to Build Predictable Profit in Unpredictable Times," on November 2nd or 5th! Reserve your spot today! 

🎉Join the Foundations Coaching Program today and get access to over 200 videos and lessons designed to support your growth.

📚Check out Heather’s new book, "Your MFR Practice Starts Here: Get Fully Booked, Raise Rates, and Build the Business You Actually Want", available on Amazon. This book is a must-read for those who want to stop guessing and start building a profitable MFR practice that truly works for their lifestyle. 

🛠️Free Tool to help you streamline your sales process

📍​​Find a MFR Therapist near you by checking out The MFR Coach’s Therapist Network™ today.

FOLLOW ME —

Facebook - https://www.facebook.com/TheMFRCoach/ 

Instagram - https://www.instagram.com/themfrcoach/ 

Website - https://www.themfrcoach.com/ 

RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –

If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Are you ready to elevate your online presence and ensure your myofascial release practice is discoverable? In this episode, Heather welcomes back SEO expert Laura Jawad to dive deep into the essentials of SEO for MFR therapists. Together, they explore actionable strategies that can help you stand out online.

As an SEO strategist for female service providers and female-founded small businesses, Laura helps entrepreneurs attract more clients through the power of their websites. Laura has built two successful businesses through SEO, demonstrating first-hand the transformative power of well-executed SEO in competitive markets. Armed with a PhD and a deep passion for helping women-owned businesses thrive, Laura is the go-to expert if you’re ready to make your website the hardest-working member of your marketing team.

Tune in as Laura explains how to build a simple search strategy around three pillars - discoverability, visibility, and credibility. You will learn why your website is more than a brochure, how to use keywords, and what Google already assumes about you. She also covers quick wins, common mistakes, and how to turn every piece of content into a lead-generating asset. Listen now! 

GUEST INFO —

Laura Jawad, SEO strategist | Website | Free SEO Simplified Keyword Workbook | EP. 185 Why You Want To Be On Top With Seo Expert Laura Jawad

LINKS AND RESOURCES —

📅 Are you a therapist looking to stabilize your income and create a more predictable business? Join our FREE live webinar, "How to Build Predictable Profit in Unpredictable Times," on November 2nd or 5th! Reserve your spot today! 

🎉Join the Foundations Coaching Program today and get access to over 200 videos and lessons designed to support your growth.

📚Check out Heather’s new book, "Your MFR Practice Starts Here: Get Fully Booked, Raise Rates, and Build the Business You Actually Want", available on Amazon. This book is a must-read for those who want to stop guessing and start building a profitable MFR practice that truly works for their lifestyle. 

🛠️Free Tool to help you streamline your sales process

📍​​Find a MFR Therapist near you by checking out The MFR Coach’s Therapist Network™ today.

FOLLOW ME —

Facebook - https://www.facebook.com/TheMFRCoach/ 

Instagram - https://www.instagram.com/themfrcoach/ 

Website - https://www.themfrcoach.com/ 

RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –

If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this episode, Heather welcomes Molly Cahill, a top Instagram and email marketing strategist, to discuss the nuances of building a following for an MFR practice. Molly shares her unique journey from the world of advertising to specializing in helping therapists grow their businesses through effective marketing strategies.

Throughout the conversation, Molly emphasizes the importance of creating sustainable marketing practices that resonate with ideal audiences. She offers practical advice on leveraging Instagram and email marketing to attract clients without the pressure of going viral. 

Tune in to learn how to utilize keywords, hashtags, and authentic engagement to enhance your visibility and connect with potential clients in your communities.

Whether you're struggling to find your voice on social media or looking for ways to deepen your connection with your local audience, this episode is packed with actionable insights to help you grow your practice on Instagram and email without the overwhelm.

GUEST INFO —

Molly Cahill, Instagram and Email Marketing Strategist | Website | Instagram | Podcast | Check out the Holistic Marketing Hub use code MFR for $300 off

LINKS AND RESOURCES —

📅 Are you a therapist looking to stabilize your income and create a more predictable business? Join our FREE live webinar, "How to Build Predictable Profit in Unpredictable Times," on November 2nd or 5th! Reserve your spot today! 

🎉Join the Foundations Coaching Program today and get access to over 200 videos and lessons designed to support your growth.

📚Check out Heather’s new book, "Your MFR Practice Starts Here: Get Fully Booked, Raise Rates, and Build the Business You Actually Want", available on Amazon. This book is a must-read for those who want to stop guessing and start building a profitable MFR practice that truly works for their lifestyle. 

🛠️Free Tool to help you streamline your sales process

📍​​Find a MFR Therapist near you by checking out The MFR Coach’s Therapist Network™ today.

FOLLOW ME —

Facebook - https://www.facebook.com/TheMFRCoach/ 

Instagram - https://www.instagram.com/themfrcoach/ 

Website - https://www.themfrcoach.com/ 

RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –

If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Are you an MFR therapist dreaming of launching a second offer? 

Many therapists daydream about launching group sessions or selling physical products to inject excitement into their practice, however, Heather emphasizes that before branching out, it's crucial to establish a solid foundation in your primary business. She outlines three essential benchmarks that must be met before considering a second offer. Without these in place, pursuing a new venture can divert your focus from addressing the core issues that may be hindering your MFR practice's success.

Tune in to learn more.

LINKS AND RESOURCES —

📅 Are you a therapist looking to stabilize your income and create a more predictable business? Join our FREE live webinar, "How to Build Predictable Profit in Unpredictable Times," on November 2nd or 5th! Reserve your spot today! 

🎉Join the Foundations Coaching Program today and get access to over 200 videos and lessons designed to support your growth.

📚Check out Heather’s new book, "Your MFR Practice Starts Here: Get Fully Booked, Raise Rates, and Build the Business You Actually Want", available on Amazon. This book is a must-read for those who want to stop guessing and start building a profitable MFR practice that truly works for their lifestyle. 

🛠️Free Tool to help you streamline your sales process

📍​​Find a MFR Therapist near you by checking out The MFR Coach’s Therapist Network™ today.

FOLLOW ME —

Facebook -Instagram - Website 

RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –

If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Life is always in flux, and waiting for the perfect moment to dive into your business may lead to perpetual postponement.

In this heartfelt episode, Heather reflects on the emotional journey of navigating life transitions, such as sending a child off to college or walking through a divorce and dealing with the changes that come with it. She shares her personal experiences, including the bittersweet feelings of letting go and the importance of honoring your emotions during significant life events. 

Join in for insights on navigating the complexities of change and practical advice on how to create a fulfilling experience during times of transition.

LINKS AND RESOURCES —

📅 Are you a therapist looking to stabilize your income and create a more predictable business? Join our FREE live webinar, "How to Build Predictable Profit in Unpredictable Times," on November 2nd or 5th! Reserve your spot today! 

🎉Join the Foundations Coaching Program today and get access to over 200 videos and lessons designed to support your growth.

📚Check out Heather’s new book, "Your MFR Practice Starts Here: Get Fully Booked, Raise Rates, and Build the Business You Actually Want", available on Amazon. This book is a must-read for those who want to stop guessing and start building a profitable MFR practice that truly works for their lifestyle. 

🛠️Free Tool to help you streamline your sales process

📍​​Find a MFR Therapist near you by checking out The MFR Coach’s Therapist Network™ today.

FOLLOW ME —

Facebook -Instagram - Website 

RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –

If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Are you letting perfectionism hold you back in your MFR practice?

In the world of myofascial release therapy, perfectionism is a common hurdle that many therapists face. It can manifest in various ways, from hesitation and endless waiting to the fear of starting something new. When therapists are caught in the web of perfectionism, they may find themselves delaying important actions, such as raising their rates or creating essential business systems. This not only hampers their own growth but also affects their clients, who may feel the lack of structure and guidance. 

In our latest episode, Heather tackles the hidden traps of perfectionism and encourages therapists to reflect on where they might be waiting for perfection before taking action. Tune in to this enlightening episode and discover how to make progress, not perfection, the goal in your practice.

LINKS AND RESOURCES —

📅 Are you a therapist looking to stabilize your income and create a more predictable business? Join our FREE live webinar, "How to Build Predictable Profit in Unpredictable Times," on November 2nd or 5th! Reserve your spot today! 

🎉Join the Foundations Coaching Program today and get access to over 200 videos and lessons designed to support your growth.

📚Check out Heather’s new book, "Your MFR Practice Starts Here: Get Fully Booked, Raise Rates, and Build the Business You Actually Want", available on Amazon. This book is a must-read for those who want to stop guessing and start building a profitable MFR practice that truly works for their lifestyle. 

🛠️Free Tool to help you streamline your sales process

📍​​Find a MFR Therapist near you by checking out The MFR Coach’s Therapist Network™ today.

FOLLOW ME —

Facebook -Instagram - Website 

RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –

If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Are you struggling with the belief that you might be a burden to your clients? 

Here is a classic example of how limiting beliefs can keep you from taking action.

A client is on your table, and you know that a single session won't cut it. You have a plan for six sessions to help them restore their shoulder and improve their sleep. But instead of confidently presenting this plan, you hesitate, fearing that you might pressure them or be seen as a burden. As a result, you only rebook them for one session, leaving both you and the client unfulfilled. Don't let the belief that you're a burden hold you back.

Join Heather in this week's episode as she explores how this mindset can affect your sales and client results, and learn how to present your packages effectively, run enticing specials, and ultimately help more clients.

LINKS AND RESOURCES —

📅 Are you a therapist looking to stabilize your income and create a more predictable business? Join our FREE live webinar, "How to Build Predictable Profit in Unpredictable Times," on November 2nd or 5th! Reserve your spot today! 

🎉Join the Foundations Coaching Program today and get access to over 200 videos and lessons designed to support your growth.

📚Check out Heather’s new book, "Your MFR Practice Starts Here: Get Fully Booked, Raise Rates, and Build the Business You Actually Want", available on Amazon. This book is a must-read for those who want to stop guessing and start building a profitable MFR practice that truly works for their lifestyle. 

🛠️Free Tool to help you streamline your sales process

📍​​Find a MFR Therapist near you by checking out The MFR Coach’s Therapist Network™ today.

FOLLOW ME —

Facebook -Instagram - Website 

RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –

If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.