There is no destination in commerce, only the journey. So the key is to get continuously better at the steps of the journey. Lynsey Sweales, CEO of SocialB, a International Digital Marketing & Ecommerce Agency based out of the UK, spends every day working with brands to get the fundamentals of digital commerce success right, with a sharp eye on winning share of shelf. Lynsey shared her experiences and processes for building brand personality, nailing SEO, and making the product page meet the consumer where they are.