Today we bring you the first of our extended podcast episodes, where Alex gets to ask the nitty-gritty details he usually doesn’t have time for. These hour-long episodes offer a well-rounded insight into the workings of some of the most successful SaaS founders and their companies.

The guest this week is John Thompson, a Co-Founder and a CEO who has taken 2 businesses from zero ARR through seed and A rounds. His first company Commerce Decisions was an early SaaS exit back in 2008. Today he is the Chairman of Wax and ProspectSoft - two later stage PE-backed SaaS companies. He also works closely with Forward Partners, a London-based seed stage VC fund advising their B2B SaaS portfolio companies on sales and growth. As he told me in the interview - he has 8-9 SaaS CEOs in his life every week.

Listen on to learn:

Some of his beliefs may be seen as controversial but he steadfastly believes in them because they all stem from his own experience, in which with each good year, 3 or 4 bad ones came.

John has been at every SaaStock flagship conference to date and will be joining us a fourth time this October in Dublin. Sign up for the Insider Sale and be the first one to find out when we release our 2-for-1 tickets in April. SaaStock is always better with a Co-Founder or a colleague, so you can cover more ground and learn at multiple tracks and bootcamps.

Let us know if you like this longer format by leaving a review and a rating on Apple iTunes or wherever you get your podcast, or by reaching out on twitter @SaaStock.

If you want to get in touch with John, you can email him [email protected]

Check out the other ways SaaStock is helping SaaS founders move their business forward: 

🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/

🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/

🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)

🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)