Generation Alpha describes the current generation of children born since 2010. With over 2.8 million births worldwide every week, they are projected to become the largest generation in history, surpassing two billion by 2025.

Generation Alpha already holds considerable brand influence and purchasing power. They shape the social media landscape, influence popular culture, and drive consumer trends.

To kick off season 9 of the podcast, our host, Ashley Fell, sits down with social researcher and Principal of McCrindle, Mark McCrindle, to discuss our latest research on this significant generation.