Open Market

The Future of AI and Customer Experiences with Crosshatch CEO Soren Larson


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Crosshatch CEO Soren Larson joins Eric Franchi and Joe Zappa to discuss how AI will improve customer experiences, why first-party data isn’t enough to power personalization, the intersection of AI agents and advertising, and the role of the agency in an AI-driven advertising industry.

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Open MarketBy Joe Zappa & Eric Franchi

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