The pace at which technology is becoming obsolete is ever increasing. What was cutting-edge a decade ago, gathers dust in storage sheds today. Or, at least, most of the tech should be gathering dust in storage. Unfortunately, many organizations are lagging behind in upgrading their systems and while they may be able to stay afloat now, where will they be in another decade?

Marc Murphy is the CEO of Atlatl Software, a growing tech company that provides visual configuration and CPQ tools to enable a better, more efficient sales process through the use of VR and AR. Atlatl sells to the top 10% of companies looking to move away from manual processes and commit to a digital transformation. Investing in technology can create huge ROI and improve efficiencies across an organization, and it’s something Marc sees as necessary for success in the future.

“We're moving the sales process for B2B complex and industrial products outside of brick and mortar and into a virtual and augmented reality space. And we really believe that as our consumer lives change and we become more comfortable operating in a virtual space and buying and selling in a virtual space, B2B is going to move in the same direction as it has for other technologies. We've spent time creating a really unique enterprise-level capability to do B2B commerce.”

Marc loves the fast-paced start-up culture, likely due to experiences throughout his life and career. First, he served as a captain in the U.S. Army, then in the private sector as a director and partner at Deloitte, and then as the CEO of Sparc, which was acquired by Booz Allen Hamilton. Marc took note of all the ways he worked as a leader, what he did well and what he would do differently if he ever got the chance to lead another company.

On this episode of Mission Daily, Marc and Ian discuss all of that and more, including the importance of integrations and why he is so passionate about life in the start-up world.

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