In the midst of tectonic disruption for the NCAA, even college coaches — the all-seeing, all-knowing, overworked faces of America's second biggest sport — are addicted to the way things were. Jake Rosenberg, who recently left as a top exec with the Philadelphia Eagles to consult a couple of SEC powerhouses at The Athlete Group, says even the best programs are due for "a rude awakening" if they can't keep up with the strategic evolution of NFL franchises. But he also offers a cure for extinction: Build a front office already!

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