In today's episode of the Future of eye Care Series, we discuss the opportunities within dry eye management with dry eye implementation expert Michelle Schnabel. 

Key Takeaways:

1. The dry eye disease market will grow from $6 Billion to over $7 Billion in the next five years. While many optometrists have expanded dry eye management within their practice, there will be so many more patients to treat from now into the future.
2. Michelle believes there are three different levels of dry eye disease management today in practice. Where does your practice fall?
   1. Full Service Practice - Leverages variety of tools and equipment to both diagnose and actively manage the disease v. just the symptoms. They retain all patients in their practice and create the opportunity to develop referral relationships with others.
   2. Referral - This practice refers primarily based on symptoms. They may manage some of the symptoms but refer for more active treatments.
   3. Shared Care - This practice diagnoses and actively manages dry eye patients but does not have full treatment options and therefore will share the care with other practices in the area that may have additional treatment modalities.
3. Successful implementation of dry eye management in clinic depends on your why. Beginning with the why for adding services, communicating it frequently among the team, and finding ways to measure and track success.

What Michelle is Reading:

• Start With Why by Simon Sinek

Practice Advantage Reading List

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