Today we're looking at one of the world's oldest sectors: Farming.  Specifically how it's updating itself for the 21st Century.

We spoke to Jo and Charles Mear, egg farmers from Full Circle Growing, who have been farming for over 2 decades and recently launched the UK's first AI-powered Insect mini-farm.

Farming is inherently entrepreneurial and in this episode you'll hear terms that wouldn't be out of place at any UK startup: product-market fit, concerns on marketing, adapting to shifting consumer trends, thinking how to retain shelf space in supermarkets and more.

The future of agriculture is tech - and there are so many examples of British entrepreneurship and innovation happening right across this sector.

This episode is brought to you in partnership with the National Farmers Union, which represents over 50,000 farmers across the UK.  I'm speaking at their annual conference and will have another episode from there in a few weeks about how British farmers are continuing to innovate. 

In this episode we discuss:

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