According to Vietnam Briefing, the middle class in Vietnam accounted for only around 13% of the population in 2023, yet it is projected to rise to 26% by 2026 and surpass 50% by 2030. This rapid expansion, accompanied by an annual growth of 8–10% in disposable income, is driving major shifts in spending habits and financial priorities. Beyond essential needs, more families are now allocating resources to healthcare, lifestyle, education for their children, and long-term planning. This marks not only a change in consumer behavior, but also a turning point in how society perceives the value of preparation.In this context, Prudential Vietnam has chosen to remain steadfast in its mission and core values, rather than focusing on short-term gains. The company places sustainability, transparency, and quality at the heart of its strategy, creating an impact that extends beyond products and services. From the leadership team to the entire organization, a shared sense of responsibility serves as the guiding principle for every decision. This consistency has enabled Prudential to stand out and affirm its leadership role within the community.In this week’s episode of Vietnam Innovators Podcast, join host Hao Tran in a conversation with three senior leaders of Prudential Vietnam: Kevin Kwon (CEO), Conor M O’Neill (CFO), and Manish Gurbuxani (CSTO & Interim CCMO). Together, they discuss the future of financial protection in Vietnam, and Prudential’s pioneering role in supporting families to feel secure today and prepared for every life, for every future.

Listen to this episode on YouTube

And explore many amazing articles about the pioneers at: https://vietcetera.com/vn/bo-suu-tap/vietnam-innovator

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