Inside Huel HQ: A Deep Dive into the Future of Food

Join us as we explore Huel HQ and meet the visionaries behind this pioneering food company. From product development to nutrition, marketing, and even their on-site gym personal trainer, get an exclusive look at how Huel has sold over 300 million meals worldwide.

Hear insights from Huel's product developer, insights team leader, influencer marketing head, technical manager, and co-founder about the intricate process of creating nutritious instant meals, identifying market trends, and strategizing innovative marketing campaigns. Discover the exciting future plans for Huel and what makes it a market leader in the world of sustainable nutrition.

00:00 Welcome to Huel HQ

00:28 Exploring Product Development with Winnie

06:04 Inside the Insights Team with Cam

08:40 Influencer Marketing Strategies

13:32 Technical Team and Food Safety

15:11 Powerlifting at Huel HQ

16:47 Sensory Booths and Product Testing

18:22 Co-Founder James on Nutrition and Huel's Journey

21:08 Huel's Market Reach and Future Plans

24:53 Conclusion and Final Thoughts

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Credits:

Host / Exec Producer: Jimmy McLoughlin OBE

Producer: Sunny Winter

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