In this episode Ren Akinci speaks with Morana Bakula, President and CEO of Bond Brand Loyalty. In this conversation, Morana shares what sets Bond apart in the loyalty and customer experience space, offers an inside look at The Loyalty Report — the agency’s annual industry benchmark — and reflects on how brands can evolve to meet rising customer expectations. She also opens up about her journey as a first-generation immigrant leading a fast-growing agency into its next chapter.