In this episode, we dive into the incredible story of how Tom and Phil Beahon, two brothers from Liverpool, built a billion-dollar sportswear company, Castore, from their parents' kitchen table.

Faced with the disappointments of failed football and cricket careers, they pivoted to a relentless pursuit in the sportswear industry.

This in-depth discussion reveals their humble beginnings, significant partnerships including signing Andy Murray, expanding to partner with elite teams across various sports, and their unique strategies in the highly competitive market.

Recorded live at the Oval Cricket Ground, Tom shares his journey of hard work, innovation, and relentless passion that drove him to compete with giants like Nike and Adidas.

00:00 Intro

02:52 Tom's Journey in Spain

07:01 The Birth of Castore

11:29 Recruiting the First Team

14:17 The Importance of Tenacity

23:09 The Andy Murray Deal

30:14 Global Ambitions and Cultural Differences

36:22 Navigating Press and Entrepreneurial Culture

38:22 Challenges for the Incoming Government

42:15 The Evolution of Sport and Business

45:24 Strategic Partnerships in Sports

51:00 E-commerce and Digital Strategy

01:02:28 Future of Sports and Emerging Opportunities

01:04:25 Final Thoughts and Reflections

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Credits:

Host / Exec Producer: Jimmy McLoughlin OBE

Producer: Sunny Winter

And the rest of the amazing JJ Team!

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