This week on the Future of Tourism, David is joined by Jack Johnson, Chief Advocacy Officer at Destinations International. Together, they discuss the importance of taking a community-focused approach to destination marketing, and Jack explains the process behind the creation of Destination International’s new Tourism Lexicon.

This week on the Future of Tourism, David is joined by Bill Geist, the Chief Instigator at DMOproz. Together, they discuss three key attributes that will play a dominant role in the success of global tourism: stakeholder engagement, digital excellence programs and the creation of community-shared values around tourism activities and outcomes.  

As destinations around the world begin to recover from the impacts of COVID-19, one thing is certain: they’ll need to clearly and effectively communicate with their local communities. Residents may be hesitant to promote tourism to their region, and destination organizations may encounter challenges similar to those faced by destinations that are grappling with over tourism.

This week on the Future of Tourism, David is joined by Amir Eylon, President & CEO of Longwoods International, to discuss how consumer intent to travel has changed, how suppliers can support the industry, and collective the need for collaborative programs across interest, stakeholder and supplier groups.

This week on the Future of Tourism, Chris Hughes, Director and Master Experience Crafter of BCHuges Consulting, talks about his experiences navigating the troubled waters of past crises and how product development plays an essential role in recovery.

This week on the Future of Tourism, David is joined by Dan Holowack, CEO of Crowdriff. The duo discusses how tourism marketing may change as we adjust to the new normal of travel, and how user-generated content will fulfill travelers' cravings for authentic marketing experiences.

This week on the Future of Tourism, David is joined by Christine “Shimo'' Shimasaki and Terri Roberts of 2Synergize LLC, a Simpleview company. The trio talks about how this crisis gives CVBs the opportunity to emerge as leaders and help rebuild the industry through data-driven insights and stakeholder engagement.

The week on the Future of Tourism, David is joined by Rodney Payne, CEO of DestinationThink, to talk about the "reset" coming out of the COVID-19 crisis and how it is both a massive challenge and an opportunity for the tourism industry.

This week on The Future of Tourism, David is joined by Greg Oates, SVP of innovation at MMGY NextFactor and former senior editor and brand strategist at Skift, to talk about the evolving role of the destination marketing and management organizations in the time of COVID-19 and how leaders are reshaping their organizations in terms of stakeholder engagement.

This week on The Future of Tourism, David is joined by Trevor Tkach, CEO of Traverse City Tourism, to discuss COVID-19 and its impacts on tourism in his region, as well as what Traverse City is doing to mitigate this crisis and prepare for recovery.