Collaboration at work is on the rise and so are work management tools to help team members manage progress. Chris Farinacci is the Chief Operating Officer at Asana where he is responsible for the company’s, now global, go to market strategy. Chris breaks down execution of this strategy into three parts: revenue, customer, and market. With over 70,000 paying customers and another three million free companies “that have activated since inception,” Chris has his hands full. 

 “I always get asked, ‘what do you worry about?’ or ‘what keeps you up at night?’ It's the prioritization because there are so many opportunities for us and the sequencing of how we invest in those and when,” says Chris. “You can’t do it all at the same time. It's sort of the mapping of our core competencies and momentum to the product to market fit and the market opportunities.”

In order to keep on track with their business goals, Chris explains that the team stays focused on the company's mission, “Eliminating work about work.” He wants team members to be focused on doing their work as opposed to spending time discussing where the work stands. 

On this episode, Stephanie and Chris discuss how the team at Asana is using their own project management tools and practices internally to scale the company globally, how and why collaboration tools are growing faster than ever, and some of the practices Chris uses to manage day-to-day operations within Asana. 

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