On today's episode, I sit down with Masoud Nafey, OD, MBA, FAAO and Khizer Khaderi, MD, MPH, founders of Monokul, to discuss the future of eye care. As more and more Gen Z'ers join the metaverse, meeting our patients where they are means having a Web 3 presence. 

Key Takeaways:

1. Performance lenswear has the potential to provide greater visual performance for patients on a more customized level.
2. The metaverse provides a new opportunity to market to and communicate with potential patients. The metaverse is the convergence of physical and virtual realities, creating a new immersive experience for individuals. Business are getting involved in order to create these experiences with their own brand.
3. As more and more individuals join the metaverse, visual experiences provide significant opportunities to meet new needs and solve new problems with our patients.
4. Virtual stores and NFTs have the potential to expand in eye care, driving greater brand loyalty and connecting a physical experience to their virtual experience. NFT's could be leveraged within a practice to more advanced, white glove services or special experiences your practice provides. 

What Khizer is reading:

• Sapiens by Yuval Harari
• The Second Mountain by David Brooks