The game has changed, and the entire economy has shifted. How will you continue to play? Today, Alex (@AlexHormozi) shares with us what he does with his money when it comes to investing, things you need to do in order to get safer and higher returns, and how you can avoid the risks in between.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:10) - Because the economy has changed, things are priced differently

(2:48) - Interest is a function of risk

(4:57) - 2 reasons treasuries are just as liquid as a bank account

(9:09) - Where you invest is what you know

(11:10) - “Diversification is a hedge against ignorance.” & “it's only risky when you don't know what you're doing.”

(16:45) - Alex shares the 3 steps of his investing phase

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Who is your customer? Today, Alex (@AlexHormozi) talks about the concept of 20% of customers spend 80% of the money, why researching and profiling your customer is incredibly important, and providing more valuable products customers consume because after all, the buying power lies within the customer.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:49) - Researching lets you know exactly who you choose to serve & who you choose not to

(4:53) - The 4 steps to understanding your customer better

(13:15) - Pick the people that we feel like we can serve the most and create the most value for

(20:58) - People try and solve all of these other problems in the business rather than thinking

(24:47) - Knowing your ideal customer journey forces patience

(26:25) - Fortunes are created when we sell stuff that people won't stop giving us money for

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And so I was so afraid of losing that, just not quitting became the one thing... Today, join Alex (@AlexHormozi) as he guests on Ed Mylett’s Show to talk about the kind of mindset he had when he was at one of the lowest points in his life, what is scarcity stacking and how the concept of FOMO is being used in business. This is part 2 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Check out the episode on Ed Mylett’s YouTube Channel!

Timestamps:

(1:35) - Belief contradictions coexisting within.

(3:26) - Alex's focus during life's lowest point: Controllable aspects.

(8:42) - Exploring the "Scarcity Stack" concept.

(14:05) - FOMO creation: Scarcity and urgency as key elements.

(20:05) - Marketing and product creation intertwined; skill development insight.

(26:50) - Would Alex revisit past struggles given the chance?

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Shedding identities is such a core part of entrepreneurship (...) you have to be willing to say, “I am no longer this way.” Today, Alex (@AlexHormozi) shares with us his more in-depth perspective on why it’s okay to have friendships that don’t last long, the kinds of relationships that we need to keep in order to succeed in life, and why you should never take to heart the words or labels that are said about you (even if they’re from loved ones). This is part 2 of the episode.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(2:48) - The best way to maintain relationships is to continue to provide value to the other person

(5:22) - Humility isn’t decreasing regard for oneself, but increasing regard for others

(9:59) - If you really love the person, have a hard conversation & set them free

(11:09) - Walking a different path entails shedding friends faster

(12:32) - How much do I love my goal? How much am I willing to endure or sacrifice?

(13:18) - Sacrificing things that other people are not willing to

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Business doesn't have to be hard. You just have to think through the math and be willing to be embarrassed. Today, Alex (@AlexHormozi) breaks down the business behind test prep tutoring, how this simple business can give you a great opportunity you could make top 1% earnings with no capital out of pocket, and some tips you can do to sustain the business.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:24) - Sell the outcome of the product

(5:39) - The business model of test preps is extremely repeatable

(13:29) - Your fear gets in the way of inquiring

(13:58) - Giving services for free in exchange for feedback, testimonials, and referrals

(17:06) - 2 ways of reaching out: ads and referrals

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“You can either let life beat the strength out of you, or you can let it beat into you…” Today, join Alex (@AlexHormozi) as he guests on Ed Mylett’s Show to talk about his definitions of what opportunity and leverage mean to him, the everyday urgency blueprint, and overcoming his struggle to “prove to a fictitious person that they’re wrong”. This is part 1 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Check out the episode on Ed Mylett’s YouTube Channel!

Timestamps:

(1:27) - Opportunity, leverage importance in Alex's perspective.

(6:39) - Leverage defined; exploration of four types.

(12:22) - Overcoming challenges; proving oneself to a fictional critic.

(16:23) - Overcoming the struggle of proving oneself to his dad.

(19:13) - Living in the present, practicing gratitude, Alex's perspective.

(24:53) - Everyday Urgency Blueprint: Boring work, repeating successful actions.

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Growth comes through elimination. Today, Alex (@AlexHormozi) shares with us his more in-depth perspective on why it’s okay to have friendships that don’t last long, the kinds of relationships that we need to keep in order to succeed in life, and why you should never take to heart the words or labels that are said about you (even if they’re from loved ones). This is part 1 of the episode.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:50) - Your love for someone = time you’re willing to give up for them

(10:08) - Our identity is based on the labels we say about ourselves

(12:24) - In every season of Alex’s life, he makes new friends and sheds old ones

(15:11) - To make a great company, you need to have hard conversations

(17:24) - Every time you switch career paths, you start at zero again. But your existing skills retain

(19:20) - People will judge you on how you spend your time

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It’s all about thinking smart, not hard. Today, Alex (@AlexHormozi) shares with us the three big costs of living, how you can make the most of your money with these costs (without getting bankrupt), and shares some advice about approaching opportunities presented to you.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:56) - Making the most of your money with Food

(5:34) - If you can get competitive with yourself at how little you can spend, the better

(12:09) - If you know it doesn't cost you much to live, your risk tolerance goes up

(18:46) - the people who make the most money treat it like a game

(23:17) - Advice on how to approach opportunities ahead of you

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“Understanding the motivation of the person who's influencing you to stay put is useful.” Today, join Alex (@AlexHormozi) as he guests on Ken Coleman’s Show to talk about why not all friendships matter as you grow, the sacrifices you need to make if you want to be successful, and how parental expectations may or may not control the way you achieve your goals. This is part 2 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Check out the episode on Ken Coleman’s YouTube Channel!

Timestamps:

(1:26) - 95% of our success or failure in life is directly related to the people we spend the most time with

(7:55) - I want to be successful, but my family is holding me back…

(15:51) - The condition of parental expectations

(19:18) - The roles of men and women in the workforce today

(25:09) - Fear of failure is actually worse than failure itself

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Slow and steady always wins the race. Today, Alex (@AlexHormozi) talks about Chik-fil-A’s story, interesting facts about the company, what they did to stay in the game, and some important lessons we can apply to our own businesses.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:26) - The difference between mercenaries and missionaries

(5:24) - Longevity and staying deeply rooted in everything they did

(9:09) - You have a “cash-year” machine and a “cash-reinvestment” machine

(13:50) - Chick-fil-A believes in its values through and through & its culture of service

(17:41) - Integral lessons to learn from Chick-fil-A’s story

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