In Depth

The go-to-market guide for open-source companies — Douglas Hanna, COO Grafana Labs


Listen Later

Our guest today is Douglas Hanna, Chief Operating Officer at Grafana Labs. 


Grafana Labs is an observability stack built around Grafana, a leading open-source technology for dashboards and visualization. Douglas is a seasoned revenue leader, previously leading operations and GTM strategy at Zendesk. At Grafana Labs, Douglas has been instrumental in scaling GTM at the open-source company — building up both team headcount and its revenue model. 


In our conversation today, Douglas dives deep into the process of bringing products to market at an open-source company.


We explore the different facets of building and scaling a revenue model at an open-source company. Douglas opens up the GTM playbook at Grafana Labs sharing: 

  • When to commercialize a feature vs. switch to a hosted version of a product
  • Tried and tested frameworks for pricing and packaging 
  • How Grafana Labs thinks about what to put behind a paywall 
  • How the GTM team was built over time., 
  • You can follow Douglas on Twitter at @douglashanna. You can email us questions directly at [email protected] or follow us on Twitter @firstround and @brettberson.

    ...more
    View all episodesView all episodes
    Download on the App Store

    In DepthBy First Round

    • 4.8
    • 4.8
    • 4.8
    • 4.8
    • 4.8

    4.8

    57 ratings


    More shows like In Depth

    View all
    This Week in Startups by Jason Calacanis

    This Week in Startups

    1,273 Listeners

    a16z Podcast by Andreessen Horowitz

    a16z Podcast

    1,061 Listeners

    The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

    The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

    521 Listeners

    The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

    The Official SaaStr Podcast: SaaS | Founders | Investors

    174 Listeners

    Invest Like the Best with Patrick O'Shaughnessy by Colossus | Investing & Business Podcasts

    Invest Like the Best with Patrick O'Shaughnessy

    2,281 Listeners

    Masters of Scale by WaitWhat

    Masters of Scale

    3,989 Listeners

    Y Combinator Startup Podcast by Y Combinator

    Y Combinator Startup Podcast

    225 Listeners

    Grit by Kleiner Perkins

    Grit

    187 Listeners

    The Logan Bartlett Show by by Redpoint Ventures

    The Logan Bartlett Show

    188 Listeners

    No Priors: Artificial Intelligence | Technology | Startups by Conviction

    No Priors: Artificial Intelligence | Technology | Startups

    125 Listeners

    Latent Space: The AI Engineer Podcast by swyx + Alessio

    Latent Space: The AI Engineer Podcast

    69 Listeners

    AI and I by Dan Shipper

    AI and I

    31 Listeners

    AI + a16z by a16z

    AI + a16z

    32 Listeners

    Lightcone Podcast by Y Combinator

    Lightcone Podcast

    19 Listeners

    Training Data by Sequoia Capital

    Training Data

    44 Listeners