The Brooke Hemingway Show

The Goal is Not The Goal


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This episode was inspired by a walk-and-talk with one of my teenage sons—one of those sweet, soulful moments where you get to see into your child’s inner world and gently help shape it.

We talked about fear… about risk… and about the hesitation that so many of us (not just teens) feel when it comes to chasing something big. It got me thinking—what if the point of the goal isn’t to reach it, but to grow through it?

In this episode, I share why the real purpose of a goal isn’t achievement—it’s transformation. It’s who you become in the process. It’s the identity shifts, belief upgrades, and character development you experience when you choose to show up with courage and consistency—even when you don’t hit the mark.

We talk about:

  • Why you should still set big, scary goals even if you “fail”
  • How your goals act as a mirror for your values, gaps, and growth areas
  • What to do when growth feels messy, slow, or not-so-linear
  • How to flip the script on questions like “Why am I not there yet?”
  • The power of vision, alignment, and soul-led ambition

This one is full of quotes, reflections, and truth-bombs for anyone who’s been discouraged, afraid to try again, or just needing a reminder that the journey is the reward.

As I always say: You may not reach the goal, but you won’t leave the process the same.

If this episode spoke to you, I’d love to hear from you—screenshot and share it on IG, tag me, or leave a quick review. It means the world and helps the message reach even more people who need it.

Let’s keep growing, dreaming, and becoming—together. 

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The Brooke Hemingway ShowBy Brooke Hemingway

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